Led DXT Team’s strategic, creative and analytical efforts across multiple tech brands, partnering across functions to deliver integrated marketing campaigns that clients love.Managed >$400K Microsoft Cloud Communications DXT account, from vision to execution, resulting in outstanding work that built trust with PR account partners and clients by demonstrating the benefits of omnichannel storytelling.Partnered with Analytics lead to turn data findings into actionable insights for multiple Cloud Communications projects, empowering clients to tell more impactful, audience-first stories.Led effort to rethink the owned communications strategy for Intel’s newsroom based on a comprehensive content and competitor audit, delivering insights that clients embraced and championed internally.Oversaw the team that supported the Microsoft Cloud Partner Program, executing multiple high visibility projects involving negotiation with a large number of client stakeholders, resulting in profound business impact and client delight. Saved DXT’s business with a top (nearly $1M agency revenue) healthcare client by developing and executing a new approach to client engagement, operational processes, and campaign ideation, regaining client trust and delight.Led Horizon Therapeutics paid and organic social media campaign on importance of completing TEPEZZA® treatment, which significantly surpassed CTR benchmarks by leveraging authentic but humorous short-form content and visually engaging illustrations. Launched tech client's executive social strategy and editorial calendar for the CEO. Took infrequently used LinkedIn account from ~10K followers to 16K today, and expanded his platform to Twitter/X.Mentored colleagues below, at and above my level on writing style as well as cross-team partnership building, winning strong praise for helping them navigate complex relationships.

Established storyteller and go-to expert for content and editorial strategy across Microsoft clients.Oversaw content strategy, editorial calendar and monthly analytics, reviewed all content (including infographics) and owned client and stakeholder relationships for the award-winning Microsoft IoT blog, garnering ~300k page views from more than 200k unique visitors annually, increasing account revenue by 50% in 2 years. Supported content strategy development and drove production for Cloud Perspectives, a brand-new Microsoft blog, accruing 10K+ monthly visitors in 6 months.Conducted content audit and developed insights for Surface 2019-2020 creative campaigns, culminating in a presentation and interactive workshop that wowed clients and led to two years of sustained creative work—content strategy, custom graphics, videos, animations—supporting key product launch.Developed Microsoft Cloud and Enterprise team’s YouTube playbook, containing channel and video best practices and recommendations. Clients praised the work and made it source of truth for all YouTube content production.Partnered with editorial leads to provide tactical and strategic guidance on the writing team’s omni-channel copywriting across tech, healthcare and industry verticals, consistently elevating the quality of our work and its performance.Produced quick-turn, audience-focused content strategy and tactics, closely collaborating with PR and branding efforts, supporting acquisition of $300K in new business.Blogged about DXT team capes and a visit I took to Hannover Messe to learn more about the future of Industrie 4.0 and the Internet of Things, along with posts for WE's Instagram page.

Regularly worked against tight deadlines, and with attention to detail, on social, feature, and blog writing projects that helped clients reach their audiences with greater emotional and business impact.Developed the content strategy for the Monterey Bay Aquarium Research Institute's new website (www.mbari.org), which had to handle over 14k pages of content on a tight budget. Clients loved the modern look and UX experience.Assumed web and print PR and marketing copywriting for leading biopharmaceutical company on short notice and tight deadlines, helping to more than double client business and put it on WE’s top ten list in terms of revenue. Crafted audience personas for Microsoft Cloud + Enterprise team's new third-party engagement strategy, providing a solid foundation for all content published to non-Microsoft platforms, and earning strong praise from WE team lead.Prepared top-level messaging strategy for Microsoft Advertising in Emerging Markets, readying client to create content as regional thought leader.

I'm responsible for any and all English copy writing, including press releases, speeches and Q&A, that goes out to either the media or to our clients for internal communication. I also have delivered a proposal to our main client and helped in the preparation of all English versions of our proposals.

Taught English composition and speaking to local college students and executives at the following institutions: Modern English, Beijing; Binhai University, Qingdao Kai Fa Qu, Shandong PRC; Shaanxi University of Science and Technology, Xianyang, Shaanxi PRC; and China University of Petroleum, Dongying, Shandong PR.Delivered weekly in-home tutoring sessions to Korean primary school children and a Chinese middle school student.

Worked with a CCTV 6 translator to create Chinese subtitles for the 2006 Emmy Awards

Regular writer for Glimpse.org, an online magazine of travel writing, (www.glimpse.org)