• Collaborated with a remote team to launch a sub-cultural creative studio from London to Karachi• Published a variety of copy for online and video posts for social media• Assisted in end-to-end video production for Pakistan’s first visual concert: Hassan Raheem ‘Nautanki’• Planned and scripted shows and shoots before and during production• Set up a social media campaign to target and cast people aged 16 – 25; from ethnic minority backgrounds• Pitched/developed story ideas and wrote scripts and treatments • Sourced locations and coordinated shoots with a 2-day turnaround, whilst dealing with last minute editorial changes• Edit produced - collaborated with editors/graphic designers to ensure that the message/aesthetics of the films ran in accordance with the aims and objectives of the platform• Assisted the director on location and ensured the completion of paperwork• Sourced locations and coordinated shoots• Designed and created sets within micro budgets for shoots• Choreographed and assisted a team of dancers for concert visuals.

Gathered industry training & experienced life at the BBC as a journalist, including what it is like working in two languages - English and the Urdu World Service. During the scheme, I was mentored and recieved training across radio, TV and digital journalism.Published a digital news story for BBC Urdu, was invited on GMT to discuss the Womens March in Pakistan and showcased a short news piece on Gen Z British Muslims part of the LGBTQI community.

Loyle will work with a group of 15 local young musicians on original material inspired by the notion of ‘Music & Unity’. The students will have access to the best industry professionals and mentors, with the project building towards Liverpool Sound City festival in May, where they will take to the stage and show the world what they’ve been working on.Researched Liverpool-based Graphic Designers and videography collectives that will collaborate and mentor the selected young musicians. This project is set to show where music from the Liverpool scene is going next.

• Launched a digital national ad campaign covering the natural beauty of Pakistan with LU biscuits • Assisted the Director on location• Researched and pitched case studies to the Executive Producer and Director• Created in-depth research documents on a range of indigenous peoples and locations within Pakistan• Planned a digital strategy prior to launch • Secured access to locations• Mentored Junior Creatives to flesh out their ideas to conception

• Assisted in end-to-end video production for a premier digital video channel• Planned and scripted shows and shoots before and during production• Set up a social media campaign to target and cast people aged 16 – 25; from ethnic minority backgrounds• Pitched/developed story ideas and wrote scripts and treatments • Sourced locations and coordinated shoots with a 2-day turnaround, whilst dealing with last minute editorial changes• Edit produced - collaborated with editors/graphic designers to ensure that the message/aesthetics of the films ran in accordance with the aims and objectives of the platform• Utilised digital strategy involving analytics, SEO, engagement, traffic, virality, and partnerships with sponsors• Assisted the director on location and ensured the completion of paperwork• Sourced locations and coordinated shoots• Successfully reached our viral target of getting 5.4m views on our videos on YouTube and Facebook

DawnNews is Pakistan's leading News and Current Affairs channel.Worked as an Associate producer, followed by getting the opportunity to produce my own short documentary titled "Zer-e-Zameen" // Underground. Skills:A trial experience where I got to transfer & test all the acquired skills from my previous work, armed with a small budget and a 3 man team, we accomplished to shoot within a fortnight and edited within 4 weeks. We experienced a vast array of difficulties; technical & on-set but we accomplished a gargantuan task within a short amount of time. This was Dawn News' first digital documentary catered to an audience of 13-24 yr olds, and aimed to engage young viewers on social platforms through relatable and thought-provoking content.

Waadi Animations is run by the Emmy and Academy Award Winner, Sharmeen Obaid Chinoy.I managed a team of 40 within Waadi & helped co-write the story for a feature length animation film. Also coordinated workshops & liaised with international CGI artists & riggers from Pixar & Dreamworks Animation for various departments, focusing on skill development, creative brainstorms & workflow efficiency during pre and post production timelines.

SOC Films is a Karachi based film and animation house specialising in investigative and socially motivated content. With two time Academy and Emmy award winning journalist and documentary filmmaker Sharmeen Obaid Chinoy at its helm, SOC Films seeks to set a new standard for groundbreaking cinema that furthers the art of fiction and non-fiction story telling in Pakistan. Assisted and coordinated on short and long form documentary films, 3D animation, and public service messages and media awareness campaigns. Engaged in producing hybrid forms of storytelling about Pakistan in which gripping real life stories are matched with compelling cinematography. Skills: - Coordinating work and liaising with various internal departments;- Producing research documents, shooting scripts & budgets;- Pitches for commissions, shooting scripts;- Organising recce;- Over-seeing pre-production; - And assisting the producer onset/location for shoots.

Freelance writer for 1883 Magazine, focusing on interviewing women of creative industries that shed light on modern Muslim perspectives within Britain.

Whilst being based in Leeds during my university studies I freelanced as a radio journalist for an online youth radio project tackling Islamaphobia in the U.K. called Ummah Sonic; an initiative funded by PR agency Breakthrough Media.

Worked within the Current Affairs department, researching content, contributors, locations, stories for episodes featured on 'This World'.

Interned as a production assistant for a social issues show which focused on political and cultural crimes within the impoverished slums of Karachi, Pakistan. At the end of my internship I produced a social advert focusing on domestic violence against women.

• Second Art Director on short film ‘WASTELAND’ (associated with: PINEWOOD STUDIOS)• Assisted in Cinematography, script and concept on award winning short film project ‘KHARON’in 2011