Shabab Ahmad Email and Phone Number

• Managing over 250 counsellors along with managers and AMs.• Achieved a pressing target of more than 500 Cr. last financial year.• Established new centre at Noida with 100 counsellor from scratch• Coordination with digital marketing team and campaign management team• Inputs for content and product management for better quality traffic and lesser bounce rate.• Ensuring optimal utilization of lead funnel through various sources • Keep strict control on P&L

• Scaled up the team up to 150 counselors and with 8 supervisors• Streamlined the training, quality and counseling for higher conversions and revenue.• Started Self closures on the call for online and offline courses• Coordination with campaign management team for better traffic and quality leads.• P&L

• Started working from scratch to establish new inside sales centre.• Structured the setup for different teams, defined the clear roles and responsibilities• Bifurcation of lead funnel and ensuring maximum outcome.• Designed the quality checks and balances .• Established better coordination with branches for enrollments and customer satisfaction

• Started own private label of men's formal wear. The brand name was Octum.• Market assessment, customer segment identification and market size.• Planning, procurement, manufacturing, brand registration and online launch of men's formal shirt.• Managed merchandising, cataloging, promotion and operations.

• Establishing the business categories from scratch for Babycare products, Toys, Gifts & Flowers and Books.• Strategic partnerships, brand onboardings, market assessments, campaign planning & online promotion, procurement and ensuring deliveries• P&L management and scale up and touching 2 Cr. within a year.• The category was 2nd most profit margin category, which touched the net margin of 10%.• Drive profitability of category through margin improvement, commission structure, brand monetization, strategically using Coupons/ Cashbacks/ Discounts for Promotions etc. • Responsible for sourcing & catalog building, negotiations with vendors to close pricing gaps vis-à-vis competition, plan category merchandizing by coordinating with Merchandisers on promotions across various promotion properties.• Manage Marketing Campaigns by monitoring & optimizing campaigns to achieve targeted CTR%, CR% across DM Media Channels by using tools like Google Analytics, Omniture etc. • Closed Brand Level tie-ups with various National & Regional brands like Mee Mee, Unicharm, Chicco, Graco, Sunbaby, Himalya, LuvLap etc.• Formulated city-specific Promotion Plans & marketing activities through local BTL activities & Geo-specific Digital Marketing campaigns across 45 cities

Remote Testing Project of US Based Telecom Line (T1 & T3) for SPRINT Corporations -• Project Assessment and SOW Finalisation.• Overall Tracking of P&L of the project.• Manage the 40 member strong engineers team.• Involved from the inception of the project including VC training from US trainer.• Managed the Daily and Monthly Deliverables and reported to SDL India and Project Manager US.• Inspite of High Risk of DIE case penalties on live circuit upgradation/downgradation, the project was managed to significant profit.• Got Best Team Lead Award from HCL Centre Head.