Anton Shaban Email & Phone Number

Warsaw, Mazowieckie, Poland

As Head of SEO, I spearheaded strategic initiatives across three websites, driving a 75% revenue increase from 3 sites in 6 months, including an 88% increase on the primary site. Demonstrated ability to boost lead generation by 35%, enhance transactions by up to 85%, and improve conversion by 10%. Managed a team of 15, fostering collaboration and innovation to reach targets and optimize digital presence.🔵 Recovered and improved by 75% organic traffic affected during the March 2023 core update, by working on E-E-A-T factors, content quality, and technical optimization.🔵 Led a redesign process that lasted a year and was not completed. Clear technical briefs, a roadmap, and effective teamwork allowed us to complete the redesign in 3 months, increasing user engagement by 23% and conversion by 10%.🔵 Achieved a 75% increase in revenue from 3 sites within 6 months, and an 88% increase on the primary site.🔵 Increased lead generation by 35% within 6 months and user-to-lead conversion by 10% across 3 sites by conducting A/B tests and user journey analysis.🔵 Achieved a 70% increase in transactions over 6 months across 3 sites and an 85% increase on the primary site.🔵 Improved lead-to-transaction conversion rate by 26% within 6 months and by 55% on the primary site.🔵 Successfully organized and managed a team of 15 people, including SEO specialists, copywriters, designers, and web developers.🔵 Rebuilt the content writing and review process, establishing reporting and workflow. As a result, all articles are written according to the SEO specialist's text briefs and reviewed by a doctor, increasing the average monthly traffic per article by 120%.🔵 Managed the Review Management team to enhance the complaints processing rate by 50%.

Warsaw, Mazowieckie, Poland

As the SEO Product Manager at Journey, I spearheaded the company's web strategy, focusing on enhancing user journey, user engagement, and conversions.🔵 Drove a 25-50% improvement in CPL for web-to-web strategies; 18% uplift in conversions to trials for web-to-app, with a 23% decrease in CPLs.🔵 Oversaw the launch of 4 web funnels and their 10 variations, 5 landing pages, introducing over 30 A/B tests, optimizing the testing velocity from 1-2 to 8-10 tests per month as well as funnel and landing page development time from months to 2-3 weeks and 1 week.🔵 Increased by-flow conversion by 42% (from 50% to 71%) for gojourney.web.app by conducting A/B tests and funnel analysis, which resulted in a 33% increase in email conversion rates (from 15% to 20%) and a 50% uplift in user progression to paywalls, with a 20% increase in trial conversions.🔵 Developed a new funnel for sleep-coach.web.app with an email conversion rate of 30%, driven by the implementation of a Sleep Score algorithm to reduce the cost per email acquisition by 30%.🔵 Launched an in-house product within the company (cbti-insomnia.web.app) and crafted the full user funnel: from the MVP to CRM implementation, which resulted in a 7% lead conversion rate.🔵 Spearheaded the launch of a corporate website and blog, optimized for E-E-A-T within a month, resulting in 1000 search visits and a 5% conversion rate to app installs in the first-month post-launch. 🔵 Led a cross-functional team, including development and SEO contractors, a copywriter, an analyst, a product manager, a UX designer, and a UX researcher.🔵 Introduced innovative tools and methodologies, like personalized landings, funnel loading speed improvements, implementation of UserTesting, and Microsoft Clarity for funnel and landing page analysis.🔵 Engaged with industry advisors from Noom, Nerva, and Flo, leveraging their insights to formulate hypotheses that significantly improved conversion rates across multiple channels.

Minsk, Belarus

I provided SEO and marketing consulting services (SEO audits, SEO strategy development, technical SEO audits, SEO training, and marketing strategy) and managed a team to promote major projects.🔵 Conducted over 300 hours of training for clients and marketers.🔵 Helped successfully select and interview a candidate for the position of SEO specialist, Senior SEO Specialist, and SEO Manager for 5 companies.🔵 Developed an SEO strategy for 11 startups. For example, the last strategy developed allowed the startup team to successfully defend the marketing plan and get the necessary marketing budget and investment.🔵 As an SEO Strategist developed and managed a b2b website's migration, redesign, and architecture optimization plan. As a result, grew organic traffic by 200% and revenue by 165% in 12 months.🔵 Improved organic traffic to the accounting news portal and SAAS by 92.90% in 2 years up to 1.8M views per month.🔵 2 of the blogs with AdSense revenue were sold for over $10,000.🔵 As an entrepreneur and company manager, I learned how to take full risks for the result and make decisions in difficult situations.

Minsk, Belarus

In this position, I supervised 4 groups of 10 SEO specialists and was responsible for the results of the department.🔵 Created and implemented SEO strategies for VIP clients' websites.🔵 Supervised SEO specialists (development of monitoring systems).🔵 Developed a KPI system for SEO specialists.🔵 Developed and described the work principles and duties, elaborated the guidelines and operating procedures. 🔵 Established cooperation between SEO and sales departments. Instructed sales department on the SEO services (explaining SEO services etc.).

Minsk, Belarus

🔵 Developed trainings for SEO department staff🔵 Developed trainings for the Sales department introducing new features, tools, and sets of services of the SEO department. Prepared more than 40 commercial proposals with a high conversion rate. 🔵 Presented new company services to department employees.

Minsk, Belarus

As a trainer of SEO courses in the digital agency:🔵 Conducted over 100 hours of courses and lectures on topics such as Competitor Analysis, Web Analytics, SEO Copywriting, Search Engine Filters, Site Audit. Received the highest marks from students as an educator.🔵 Completely redesigned the SEO course syllabus in conjunction with other instructors, resulting in more practice and better results for students.🔵 Trained more than 100 students. Dozens of students have been able to find jobs or internships after graduation.🔵 Reviewed hundreds of homework assignments and tests.

Minsk, Belarus

🔵 Developed and executed SEO strategy focused on the growth of organic traffic and leads.🔵 Recruited SEO specialists for my team.🔵 Worked with large and medium scale projects as a specialist at first, and then as a project team leader.🔵 Owned the SEO strategy for VIP-client with 11 websites that gave 50% of the agency's revenue from the sale of SEO, aligned it with the clients' goals & roadmap, and executed it.🔵 Developed and executed SEO strategy for YouTube channel resulting in 1000000 organic views in 1 year.🔵 Team leader of a cross-functional team that improved organic traffic by 231% in 10 months thanks to a new SEO strategy and a full website redesign and migration.🔵 Developed plans for successful website recovery from Google Penguin and Yandex Baden-Baden, Minusinsk, and clickjacking filters.

Minsk, Belarus

🔵 Managed all SEO activities including content-keyword strategies and optimization, sitemaps, URL structure, meta-tags, page indexing/crawling issues, internal linking, breadcrumbs, redirects, etc. 🔵 Specialized in SEO audits.🔵 Worked closely with the development teams to ensure the best SEO practices are properly implemented.🔵 Link-building.🔵 Prepared informational and reader-friendly reports.🔵 Stayed up-to-date with the newest SEO guidelines and trends.🔵 UI/UX prototyping.

🔵 Developed the company’s website, wrote and optimized texts for service pages, increased search traffic from 0 to 50 per day in six months, and the number of leads to 20-30 per month.🔵 Keywords research.🔵 Linkbuilding.🔵 SEO Copywriting.🔵 Content management. Working with Joomla and WordPress: installing and configuring modules, plugins, components, creating website structure.