Shabbarali Vadiwala Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai Area, India

Prepare the Annual operating plan (AOP) for Sales & Activation budget for PAN India Modern Trade.Provide essential and effective direction to Keya Foods Modern Trade business including E Commerce across all formats like Super/Hyper formats, Cash n Carry , Independent Self Service stores This includes the entire process of Modern Trade profitability, TOT negotiations and closures, JBP finalization, key investments in activations and people management.Devising a mechanism for the “Go To Market,” for the Modern Trade Channels for each Category,plotted against the diverse needs of retailers.Drive the account agenda internally with regards to Category winning insights and activations Leading a team of 5 Managers & facilitating their development, while dealing with National accounts.Optimizing cost to serve and profitably manager account investments while designing and executing activation program with the account category / cross functional teamsExtending support in negotiating annual Terms of Trade with the customersCoordinating with the Marketing teams for formulating & implementing customer category strategy Liaising with the supply chain team to ensure customer service levels should met /exceeded Monitoring the implementation of Trade Marketing plans based on the category and customer strategy

• Handling National B2C accounts (13 Crores) like Reliance Retail, Aditya Birla Retail Ltd, Hypercity,FVRL & Trent on all India level for the entire J.K.Ansell range.• Handling National B2B (1 Crore)Chain such as Reliance Market• Operationally responsible for the western geography ( Maharashtra, Gujarat & MPCG) and responsible for Key account management for the above mentioned accounts.• Ensuring Registrations, mapping, linking and availability across chains & Formats.• Negotiations with all accounts for visibility & in store branding.• Reduced operating expenses for organized retail.• Designing, Planning and Implementation of Consumer and Trade Promotion activities.• Negotiation with accounts for developments in Sales.• Coordinating with the SCM Team for supplies. • Exploring various opportunities for branding & other Brand building activities.• Coordinating with State operational teams to ensure efficient servicing of Key accounts.

• Establish coverage, Distribution and Display objectives in line with Business Plan for all Area Executives• Conduct review meetings for all Area Executives on a weekly and monthly to track the progress and take corrective action if required.• Conduct review meeting for Area Executives once in a quarter to review their total territory performance and guide them on improvement areas.• Servicing Modern Retail outlets ( Big Bazaars ) and addressing their need and requirements deferentially • Increasing the base stock at Key accounts as and when required.• Provide sales and product training to the team

Mms Mumbai University, Marketing

Bachelor Of Management Studies, Marketing