• Lead a team of SEOs, Content Writers, Social Media Marketers, and Communication Designers.• Establish KPIs and strategic direction for the entire marketing team.• Develop comprehensive digital marketing strategies, execution plans and activity calendars, aligned with divisional goals.• Collaborate with Sales and Business Development team to generate sales, qualified leads and achieve revenue targets.• Plan and execute organic and paid campaigns across diverse channels (SEO, SMM, SEM, Google Ads, Meta Ads) for Telecom, Localization, BPO and Healthcare Industry.• Analyze and report on performance metrics for SEO, PPC campaigns, social media campaigns and email marketing.• Manage and report on PPC campaigns, optimizing for ROI and ROAS.• Track and analyze competitor performance using different tools (Ahrefs, SEMrush, MOZ, Meta Ads library) to inform strategic decisions. • Mentor a high-performing marketing team, fostering individual development and goal achievement.• Create content marketing plans and strategies to drive organic traffic and lead generation.• Implement conversion optimization and lead gen strategies across various digital channels.• Develop and implement brand identities and guidelines to ensure the consistent and proper use of brand elements across all communication channels

• Developed and executed integrated marketing plans for in-house brands and clients.• Developed engaging content for website, social media posts, email campaigns, and marketing materials for in-house brands and client projects.• Managed and tracked the performance of marketing campaigns, analyzing data to optimize future efforts.• Maintained brand voice and messaging consistency across all communication channels.• Conducted market research to understand target audiences and competitor activity for tech, e-commerce, and services industries.• Conducted Keyword research for SEO projects and PPC campaigns using tools (Ahrefs, Semrush, and Google Keyword Planner).• Created outlines and guidelines for SEO blogs and landing pages.• Optimized landing pages and web pages for conversion using different conversion techniques.• Implemented and configured Google Analytics tracking on websites, setting up goals, funnels, and custom dimensions/metrics to measure key performance indicators (KPIs).• Analyzed website traffic data within Google Analytics to identify user behavior patterns, traffic sources, and website performance metrics (e.g., bounce rate, conversion rate, page views)• Leveraged Google Tag Manager & Google Analytics to configure website tracking, and analyzed user behavior to optimize marketing campaigns and website performance.