Marketing Manager
CurrentPublic Relations & Marketing- Successfully launched and promoted My30Minutes by collaborating with key regional influencers and journalists, resulting in increased ROI and enhanced brand positioning in the fitness industry.- Secured visibility across top media outlets by pitching relevant brand topics to online and print publications. Nominated for UAE Reps Awards and won recognition at the Arabian Business Awards for PR excellence, with notable coverage on channels such as Khaleej Times.- Partnered with leading hotels such as JW Marriott Hotel Marina and Address Dubai to elevate brand collaborations.Social Media & Digital Marketing- Designed and implemented a comprehensive social media strategy to boost visibility and engagement on Instagram and Facebook, including crafting all copy and creating visuals for posts and stories.- Managed the brand's Snapchat, YouTube, and TikTok business accounts, launching targeted ad strategies to expand reach and attract new audiences.- Developed, launched, and monitored the performance of all digital advertising campaigns, ensuring optimal ROI.Content Production- Developed a fresh content strategy to optimize social media channels, including creating detailed storyboards for photo and video shoots.- Sourced and directed a professional videography team for major shoots, overseeing all aspects of pre-production and post-production to deliver high-quality content.- Coordinated photoshoots from start to finish, including model casting, on-set direction, and styling management.Website Development- Onboarded and collaborated with a developer to launch online trial booking through the website, improving SEM performance and integrating Google Ads.- Created optimized content such as infographics, videos, graphics, and copy to enhance SEO rankings and drive website traffic.
