Public Relations & Marketing- Successfully launched and promoted My30Minutes by collaborating with key regional influencers and journalists, resulting in increased ROI and enhanced brand positioning in the fitness industry.- Secured visibility across top media outlets by pitching relevant brand topics to online and print publications. Nominated for UAE Reps Awards and won recognition at the Arabian Business Awards for PR excellence, with notable coverage on channels such as Khaleej Times.- Partnered with leading hotels such as JW Marriott Hotel Marina and Address Dubai to elevate brand collaborations.Social Media & Digital Marketing- Designed and implemented a comprehensive social media strategy to boost visibility and engagement on Instagram and Facebook, including crafting all copy and creating visuals for posts and stories.- Managed the brand's Snapchat, YouTube, and TikTok business accounts, launching targeted ad strategies to expand reach and attract new audiences.- Developed, launched, and monitored the performance of all digital advertising campaigns, ensuring optimal ROI.Content Production- Developed a fresh content strategy to optimize social media channels, including creating detailed storyboards for photo and video shoots.- Sourced and directed a professional videography team for major shoots, overseeing all aspects of pre-production and post-production to deliver high-quality content.- Coordinated photoshoots from start to finish, including model casting, on-set direction, and styling management.Website Development- Onboarded and collaborated with a developer to launch online trial booking through the website, improving SEM performance and integrating Google Ads.- Created optimized content such as infographics, videos, graphics, and copy to enhance SEO rankings and drive website traffic.

I joined Beams IT Solutions as a Digital Marketing Executive, and my role was to establish the brand on social media and other digital channels. When I joined, I requested the management to rebuild the website in a creative way, as the old website was outdated. I successfully completed the web development using WordPress and achieved a 1st ranking through SEO within 6 months. Additionally, I built a team of 4 people as a digital marketing service firm. I managed every aspect of Beams' digital channels. Below are some of the tasks I handled as part of my job role:- Social Media Management- SEO and SEM- Social media marketing (Facebook, Instagram, Snapchat, TikTok, Twitter, LinkedIn)- Digital Reputation Management- Brand Communications- Global B2B Lead Generation Campaigns- B2B Portals Management- Website Development and Management- Email Campaigns- UI/UX Designing- Graphic Designing

— Be actively involved in SEO efforts (keyword, image optimization etc.)— Prepare online newsletters and promotional emails and organize their distribution through various channels— Provide creative ideas for content marketing and update website— Collaborate with designers to improve user experience— Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)— Acquire insight into online marketing trends and keep strategies up-to-date— Maintain partnerships with media agencies and vendors

As a Digital Marketing Executive, I primarily focused on managing the YouTube channels for Three Idiots Media. The company concentrates on content that reflects people's daily lives, as well as creating albums and web series. I handled all their online marketing, including producing humorous content and making it available to the public.