Shabi Singh Email and Phone Number

Responsible for developing and deploying integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, building email nurtures, owning top funnel virtual events, and measuring results. This involves the experimenting with marketing campaigns to drive, test, learn, and optimise across email channels.

• Planning & executing Customer Remarketing Campaigns in order to retain our customers and increase brand loyalty. Generating leads for the business via Email, SMS Marketing, Push Notifications (Browser Push) and Automations. • Effectively segmenting the data in order to reach to a right buyer at the right time through the right channels while at the same time streamlining our efforts to ensure we are well aligned with the monthly revenue targets.• Formulating and Conceptualization the content for our different marketing channels.

Managed end to end Social Media Integration, Email Marketing, Google Ad Marketing, SEO and Blogs. Single-handedly managed digital promotions with client base of 1500+ small to mid-size news publishers.Readwhere Mobile CMS• Increased user base for News Apps like Indian Express, Tribune, Statesman.• Drove 60% increase in online traffic for a client Great Telangaana, after undertaking digital promotions. Client was able to cut annual outsourcing costs to 35% as a result.Readwhere• Led company’s social media and digital marketing initiatives across platforms increasing subscriber count by 60%. • Wrote in-app content and created promotional strategies for Readwhere App.Eduwhere - A newly launched test taking platform. Wrote Video script for Eduwhere App and content for the website.

Starting my professional career with getting a hands-on experience with Sales & Business Development. Responsible for Lead Generation, Client Management, Market Research and Business Development. Boosted client conversion rate to 17% by giving hands on support to Sales and converting leads.