Shabrina Mulyawati Hidayat Email & Phone Number

Bristol, England, United Kingdom

Bristol, England, United Kingdom

- Plan and buy media campaigns across Paid Search, YouTube, and Paid Social channels for clients, while producing recommendations for the upcoming cycle.- Conduct media research opportunities for each channel, including keyword research and volume (using Keyword Planner and Google Trends), defining target audiences and sizes, and determining the budget required for the campaign in order to produce a comprehensive strategy.- Create detailed media plans that outline strategy, budget, creative requirements, and KPIs.- Build and optimise campaigns to achieve set goals and KPIs, including keyword research, ad copy creation and updates, campaign structure setup, UTM creation, audience optimisation, creative refreshment, and bid and budget management.- Manage digital campaign spend and budgets in line with the media plan, optimising resource allocation to maximise ROI while adhering to the media strategy.- Develop comprehensive campaign reports using dashboarding tools such as Looker Studio (Google Data Studio), Supermetrics, and Google Analytics, and present key insights to clients.- Present reports to clients on digital channel performance.- Conduct A/B testing experiments on Google Ads and Facebook Ads.- Expanded my role in media buying to include Programmatic Display, utilising The Trade Desk as a DSP tool.Client: B2C in Travel, Food, e-commerce and Automotive industry.Tools: Google Ads (Search, YouTube, Display), Facebook Ads Manager, Microsoft Ads (Bing Ads), Looker Studio, Google Analytics, Google Ads Editor, Search Ads 360, Supermetrics, The Trade Desk.

Indonesia

- Planned, managed, monitored, and optimised clients’ advertising campaigns to ensure the performance and advertising spend achieve optimal results.Impact on project: Earned 11.04x return on ad spend by using Facebook collaborative ads during a campaign period- Created clients’ sales targets and projections as well as digital marketing strategy including media planning and buying, campaign activation plan, and budget plan.Impact on project: Increased 93.26 % client’s revenue by optimising only 67% of allocated budget across all channels during Ramadan festive period campaign.- Suggested improvements in areas such as website design and journey, branding, social media, and email marketing for clients.Impact on project: Increased 118.16% sessions with product view by improving the homepage of client’s e-commerce website- Analysed the clients’ current business state and looked for new opportunities for the business to grow.- Led weekly meetings with clients to present the sales performance (in online channel), advertising performance, and discuss about business in general.- Carried out ad-hoc projects regarding website improvement, newsletter, internal learning materials, and led an exclusive event project for clients.- Awarded two times as one of the best Growth Strategists of MGD Consulting during H1 and H2 2021.Clients: B2C and D2C in Fashion and Beauty industryTools: Facebook Ads Manager, Google Ads, Tiktok Ads Manager, Google Analytics, Shopify, Mailchimp, Omnisend, Superlemon, and in-house reporting/dashboarding tool.

Indonesia

-Developed social media campaign plan based on digital trends and competitive landscape; including content creation and scheduling.-Created, monitored, and optimised advertising campaign using Facebook Ads Manager and Instagram Ads.-Created reports based on performance of all digital marketing channels and metrics.

Indonesia

- Led the execution of product management role for creating digital strategist course; including plan and manage the curriculum design and structure, research and insight gathering of the contents, draft the curriculum and translate it into script, manage production timeline, video production, and assignment creation.- Built partnership with industry experts to co-create the curriculum including carried out in depth interviews and workshops.- Managed day to day operation of the product and product reporting based on users, performance, and proposed actions to drive improvements and remove frictions.

Indonesia

- Worked under the sourcing team to manage stock update for warehouse system, stock control, manage shops that joined Shopee fulfilment service.- Analysed out of stock products, price checking, and counterfeit screening products for star sellers.- Created SOP for fulfilment service and campaign plan for Shopee’s warehouse products.

Indonesia

- Carried out homestay development project by producing homestay development guideline and executing field observation for existing homestay mapping in Indonesia- Contributed to the development of 10 priority tourism destination- Conducted some researches and analyses of potential development that producing benchmarks, market research, market potential, and options for development

Indonesia

PT. TRG Investama is a holding company that mainly focuses on the technology sector. The company expanded its business to the property business.- Created a preliminary study about their industrial project areas in East Kalimantan and Central Java- Analysed the type of industry, resources, and infrastructures that will be developed

Master Of Science - Msc, E-Business Management, Distinction

Studied e-business with digital marketing specialism. Courses - e-business fundamental - e-commerce - Digital Marketing Strategy.

Bachelor’S Degree, City/Urban, Community And Regional Planning, (Hons)

Studied Urban Studies in general including courses in economics, statistics, land use planning, housing system, infrastructure.