Designing and implementing an AI strategy across BMC departments, placing service delivery at its core, leveraging cutting-edge technologies like LLM, RAG, and RPA. Conceptualize and executed POC for Gen AI Solution for citizen & BMC employee.Revamping data visualization practices at BMC through the implementation of Power BI with data across diverse platforms and systems - website, mobile app, and SAP/Non-SAP application(s). Designed feedback mechanism (WhatsApp, Portal, on site QR based) for different service line in phase wise manner and data analysis using ML and Python for classifying citizen sentiments with respect to BMC service(s).Conducting extensive research to identify best practices in the technology domain and benchmarking BMC against industry standards. Drafting a comprehensive analytics and AI strategy position document for BMC.Crafting comprehensive Request for Proposals (RFPs) and overseeing the entire bid process within the technological domain for Brihanmumbai Municipal Corporation (BMC).

• Delivered on intregrated marketing communication by generating stakeholder awareness & excitement around the business’ offering (products, services & solutions)• Responsible for executing end to end personalization, CRM campaigns and their evaluations to help various business unit(s) to understand the campaigns impact in-terms of ROI, customers retentions, customers engagement, customers loyalty (short term as well as long term)• Statistical Modelling (classification, linear, decision tree, etc.) Predictive analytics using tools and languages like Python, SQL, VBA, advance excel. Automation of the processes• Customer Engagement, Creating relevant offers for customers based on their purchase behavior, Managing Campaigns for Recharge and offline payments verticals. • Evaluation of campaigns after their execution, creating insights from campaigns and recommendations, and that helps retailer on their campaign planning. Managing dashboard and trackers for ongoing campaigns • Spearheaded marketing studies revolving around competition, market share, usage & habits, merchant churn, diagnostic study of customer experience on product, process, channel, etc (thru in house, agency and vendor)• Drove campaigns at all levels of customer journey - including BTL, ATL and digital campaignso Activated ATL campaigns including print and OOH for focus cities to drive new user acquisitiono Executed branding at +10K outlets for driving brand awareness and customer activation o Coordinated and worked with cross functional teams such as Finance, Purchase, Design, Operations, Product and Sales to drive growth initiatives• Monitoring & evaluation of knowledge transfer/learning process for +10K associates. Conceptualized and executed e-learning and its assessment with sales incentive plan to increase productivity by 3 - 5%

• Worked internally with managers to understand their information needs, and design ad-hoc research work to assist them including research, data, ideas, and materials for presentations and briefings; developing ideas to improve and streamline all aspects relating to the sourcing, evaluation, and distribution of information• Interfacing with clients, multinational corporate and maintaining relations with them for ensuring continued & repeated business with client • Mentoring and managing the team with a wide gamut of tasks involved in consumer research viz., qualitative, quantitative for new projects; designing & implementing consumer researches to understand consumer’s lifestyle, their needs, triggers, and barriers for successful implementation of client objective through MR methodologies.• Preparing research proposals– design & methodology, sampling, timeline, and costing, qualitative & quantitative analysis. Day-to-day project management of both continuous and ad hoc research.• Responsible for analyzing data, writing up results, and forming actionable insights and recommendations.• Managing key client relationships, business networking with corporate and govt. account

Prepared research proposals- design& methodology, sampling, timeline, and costingEnd to end research projects management - primary and secondary research, development of qualitative and quantitative research tool, contribute to the interpretation of data analysis, perform advanced qualitative and quantitative analysis & report writingClient relationship, interaction with industry experts and association(s)

Co-founder