Key responsibilities: - Curating and writing SEO-friendly blog posts- Creating content (designing, writing and editing posts) for social media - Social media management Clients:- Root Kitchen UK - Lyons Hill Farm - Testa- Ovensmith- Kenzkaram- Yumbolic - SuppClub- Bubbleologist- Zamorin & Gama

Authored the festival manifesto

Creating content for the School Guides feature on Bayut.com. Responsibilities include:- Thorough research, writing and publishing of a minimum of 2 school guides per week - Improving content for on-page SEO - Editing guides authored by other writers- Sourcing authentic information from primary sources as and when required- Overseeing weekly publishing schedules for the team of writers and editors- Revising existing school guides to ensure that the information provided is up-to-date and accurate- Ensuring that monthly targets are met and the team effectively contributes to the marketing strategy of the company

Back-end Digital Marketing and Business Development for Toys & Games, Baby Products, Watches and Eye-wear categories. Day-to-day tasks included:• Catalog cleanup to improve the overall effectiveness of each category.• Analyzing price competitiveness with regional e-commerce players.• Regular liaison with sellers so as to provide customers with the best prices in the market.• Content enrichment in the form of images, descriptions and information for relevant products.• Content creation in the form of banners, presentations & emails for special promotions, deals and deal events.

Creating content and ad copies for 800flower's social media platforms so as to build a strong online presence following the company's rebranding. The work included (but was not limited to) shooting and editing advertisements for social media platforms (mainly Instagram and Facebook), creating video content for YouTube, documenting product photographs for the website and conducting photoshoots in collaboration with relevant brands.

Worked in the commercial publishing department of Gulf News titled 'GN Focus'. Actively contributed to the publication of five supplements. Achieved seven bylines– three for feature articles, three for listings and one for an Iftar review. Additionally authored three advertorials with no byline.