Digital Marketing Roles and Responsibilities.Get the word about your brand out in the digital space. Here are the digital marketing roles and responsibilities.Search Engine Optimizer• Conduct on-site and off-site analysis of clients in various industries.• Compile performances report using Google Analytics program.• Keep attention to the updates of Google’s Algorithm.• Contribute to the company’s blog for on-page and off-page optimization.• Conduct keyword research according to the latest keyword research strategies.Social Media Marketing• Create a social media marketing strategy and campaign by creating content ideas, budget planning, and implementation schedules.• Promote the brand’s products and services on various social media channels.• Build a social media marketing strategy and execute it through competitive and audience research.• Optimize company pages with each social media platform to increase the company’s social content visibility.• Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.Conversion Rate Optimizer• A/B Testing, measure the performance of CTAs and improve conversion rate consistently.• Optimize the marketing conversion paths.• Optimize lead-to-customer conversion rate.• Managing and optimizing CTAs, landing pages, and lead generation forms.• Collaboration with each team responsible for social media posts, email, and blogging to optimize each conversion path.• Increase the marketing funnel efficiencies.• Increase qualified marketing leads and conversion rates for the sales team.Search Engine Specialist/Marketer • Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.• Track, report, and analyze website analytics, and PPC campaigns.• Optimize the landing pages of paid search engine marketing campaigns.• Research and analyze advertising links of the competitors.• Manage the expense and budget of campaigns, and estimate monthly costs.• In-depth website analysis.Google Analytics• Understand the business objectives and needs.• Develop the right strategies for effective data analysis and reporting.• Define the metrics and relevant data sources of the company.• Select, configure, and implement analytical solutions.• Lead and develop a data analyst team.• Extract reports from multiple sources like IT, operations and customer feedback.• Transform the raw data into actionable business insights through statistics and data models.