Shade Wilson Email and Phone Number
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With over 20 years of experience in the digital marketing ecosystem, I lead the agency's digital strategy, data, analytics, and insights practices at Ten Feet Tall, a creative agency that delivers measurable outcomes for brands looking to engage employees and inspire customers. I have a proven track record of building marketing strategies that integrate online and offline channels, such as programmatic advertising, OTT, search engine marketing, paid social, organic social, marketing automation, website development, UX, SEO, direct marketing, content marketing, and sales enablement for consumer marketing and B2B audiences.I have a deep understanding of how to use cross-channel data analysis for campaign optimization, leveraging multi-touch attribution and media mix models to identify optimal channel mix and ROI. I am also a certified digital marketing analytics professional by MIT Sloan School of Management, a contributor to forbes.com, a past president of the American Marketing Association, Richmond, and a presenter at several digital marketing conferences. I believe in building highly effective collaborative teams that can leverage data-driven marketing analytics and attribution to deliver measurable results by incorporating data across the consumer journey.
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Svp / Media, Digital & AnalyticsTen Feet Tall Jan 2024 - PresentBoston, Massachusetts, UsLeading the agency's media planning, digital strategy, data, analytics, and insights practices to deliver measurable outcomes for brands looking to engage employees and inspire customers.
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Senior Vice President / Digital Strategy & AnalyticsTen Feet Tall Aug 2023 - Jan 2024Boston, Massachusetts, UsLeading the agency's digital strategy, data analytics, and insights to deliver measurable outcomes for brands.
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Vice President, Digital Strategy & AnalyticsTen Feet Tall Oct 2021 - Aug 2023Boston, Massachusetts, UsResponsible for the agency's digital strategy, data, and analytics practice. Including user journey mapping, UX research, development, analytics, modeling, and data visualizations.
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FounderScalability Project Llc 2012 - PresentRichmond, Virginia, UsScalability Project is a digital marketing consultancy that extends the resources of brands that need expertise in marketing strategy, user journeys, digital marketing attribution, data, and analytics. -
Director Of Digital StrategyElevation Jan 2015 - Oct 2021Richmond, Va, UsLed the agency's digital strategy working with clients on both B2B and direct to consumer marketing needs. Responsible for the digital performance marketing team, the website development team, data, and marketing analyticsElevation is an integrated marketing firm dedicated to elevating the brands of our clients through creative and strategic excellence. Elevation delivers a higher level of thinking and a higher level of service—helping our clients achieve a higher level of success. -
Official MemberForbes Agency Council Oct 2017 - Oct 2019Boston, Ma, UsAgency Council member and contributor to forbes.com -
Past-PresidentAma-Richmond 2012 - Jul 2016Richmond, Va, UsPresident of the American Marketing Association - Richmond 2014-2015. Member of the Board of Directors from 2012 - 2016 -
Director, B2B MarketingSnagajob 2010 - 2011Glen Allen, Va, UsResponsible for Product Launch and B2B Marketing including demand generation, lead nurturing, and client retention programs. Utilize integrated campaign approaches across online and offline channels including web, email, search, social, event, print, and direct.• Directed B2B brand re-launch efforts including updated messaging, sales tools, product videos, new product marketing launch and two new websites - one focused on employers and the other on advertisers.• Led B2B PR for this rapidly growing internet company with SAAS product model in the human capital management sector.• Managed speaker coordination and content develop efforts for Hire Minds Conference - The Snagajob Hourly Hiring Summit -
Vice President Of MarketingPrecisionir Group 2008 - 2010Richmond, Va, UsHead all marketing efforts for this $30 million global investor targeting and strategic communications company. Responsible for launching of new product, BtoB acquisitions lead generation, client retention programs, and brand management in 13 countries across North American and Europe. Also in charge of the BtoC investor outreach direct marketing programs PrecisionIR conducts for its clients. Manage global marketing team working from our multiple corporate locations. Report to the CEO with regular presentations at the board level. • Delivered 240% ROI on marketing expenditure through lead generation programs helping drive a more than 5x increase in website sales.• Improved sales training and support for a geographically dispersed team through development of an interactive microsite portal with multimedia content.• Doubled revenue over prior year in core business through a series of marketing innovations and initiatives. -
Vp Customer MarketingPrecisionir Group 2006 - 2008Richmond, Va, UsTook the lead in consumer acquisition and retention programs including web analytics, site redevelopment, and data mining project to identify best prospects both in internal database and external list acquisition. Also developed advertising and list rental program for new revenue streams for the company.• Developed new consumer facing ecommerce site resulting in request volumes of 33% above prior year in North America. • Directed data mining project allowing clients instant access to key demographic and psychographic data on investors reached through the company’s targeting service.
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Director Of Global Customer MarketingPrecisionir Group 2005 - 2006Richmond, Va, UsLed the company’s global investor marketing across 14 countries in Europe and North America. Managed departmental team and led efforts to encourage customers to utilize our investment research services by either ordering a report, listening to a webcast, or attending one of the investor forums sponsored by the company. • Developed new direct marketing creative which cut costs by 10% while providing a 50% lift in response • Used database marketing techniques to develop one to one personalization approach which led to a 200% response lift
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Director Of Customer MarketingPrecisionir Group 2002 - 2005Richmond, Va, UsTook responsibility for both online and offline marketing channels for the US and Canadian markets. • Launched the company’s first CRM program, resulting in improved new customer retention of 20% over prior year. • Managed opt-in email alert service which has grown 600,000 active subscribers, and over 1.5 million email updates sent per month
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Direct Marketing ManagerPrecisionir Group 2001 - 2002Richmond, Va, UsDevelop the company’s direct marketing program from the ground up. • In first year grew order activity 30% while reducing cost per contact by 20%.• Introduced a program utilizing database modeling, revised offer presentation and redeveloped creative to accomplish these goals.
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Account ExecutiveMartin Agency 1999 - 2001Richmond, Va, Us -
Account ExecutiveDimac Direct 1996 - 1998
Shade Wilson Skills
Shade Wilson Education Details
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University Of Missouri-ColumbiaPsychology
Frequently Asked Questions about Shade Wilson
What company does Shade Wilson work for?
Shade Wilson works for Ten Feet Tall
What is Shade Wilson's role at the current company?
Shade Wilson's current role is Senior VP @ Ten Feet Tall | Founder, Marketing Attribution.
What is Shade Wilson's email address?
Shade Wilson's email address is sh****@****ect.com
What is Shade Wilson's direct phone number?
Shade Wilson's direct phone number is +180478*****
What schools did Shade Wilson attend?
Shade Wilson attended University Of Missouri-Columbia.
What skills is Shade Wilson known for?
Shade Wilson has skills like Digital Marketing, Lead Generation, Marketing Strategy, Direct Marketing, Sem, Web Analytics, Integrated Marketing, Seo, Social Media Marketing, Email Marketing, Brand Development, Social Media.
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