Shade Wilson Email & Phone Number

Boston, Massachusetts, US

Leading the agency's media planning, digital strategy, data, analytics, and insights practices to deliver measurable outcomes for brands looking to engage employees and inspire customers.

Boston, Massachusetts, US

Leading the agency's digital strategy, data analytics, and insights to deliver measurable outcomes for brands.

Boston, Massachusetts, US

Responsible for the agency's digital strategy, data, and analytics practice. Including user journey mapping, UX research, development, analytics, modeling, and data visualizations.

Richmond, Virginia, US

Scalability Project is a digital marketing consultancy that extends the resources of brands that need expertise in marketing strategy, user journeys, digital marketing attribution, data, and analytics.

Richmond, VA, US

Led the agency's digital strategy working with clients on both B2B and direct to consumer marketing needs. Responsible for the digital performance marketing team, the website development team, data, and marketing analyticsElevation is an integrated marketing firm dedicated to elevating the brands of our clients through creative and strategic excellence..

Boston, MA, US

Agency Council member and contributor to forbes.com

Richmond, VA, US

President of the American Marketing Association - Richmond 2014-2015. Member of the Board of Directors from 2012 - 2016

Glen Allen, VA, US

• Responsible for Product Launch and B2B Marketing including demand generation, lead nurturing, and client retention programs. Utilize integrated campaign approaches across online and offline channels including web.
• Directed B2B brand re-launch efforts including updated messaging, sales tools, product videos, new product marketing launch and two new websites - one focused on employers and the other on advertisers.
• Led B2B PR for this rapidly growing internet company with SAAS product model in the human capital management sector.
• Managed speaker coordination and content develop efforts for Hire Minds Conference - The Snagajob Hourly Hiring Summit

Richmond, VA, US

• Head all marketing efforts for this $30 million global investor targeting and strategic communications company. Responsible for launching of new product, BtoB acquisitions lead generation, client retention programs.
• Delivered 240% ROI on marketing expenditure through lead generation programs helping drive a more than 5x increase in website sales.
• Improved sales training and support for a geographically dispersed team through development of an interactive microsite portal with multimedia content.
• Doubled revenue over prior year in core business through a series of marketing innovations and initiatives.

Richmond, VA, US

• Took the lead in consumer acquisition and retention programs including web analytics, site redevelopment, and data mining project to identify best prospects both in internal database and external list acquisition. Also.
• Developed new consumer facing ecommerce site resulting in request volumes of 33% above prior year in North America.
• Directed data mining project allowing clients instant access to key demographic and psychographic data on investors reached through the company’s targeting service.

Richmond, VA, US

• Led the company’s global investor marketing across 14 countries in Europe and North America. Managed departmental team and led efforts to encourage customers to utilize our investment research services by either.
• Developed new direct marketing creative which cut costs by 10% while providing a 50% lift in response
• Used database marketing techniques to develop one to one personalization approach which led to a 200% response lift

Richmond, VA, US

• Took responsibility for both online and offline marketing channels for the US and Canadian markets.
• Launched the company’s first CRM program, resulting in improved new customer retention of 20% over prior year.
• Managed opt-in email alert service which has grown 600,000 active subscribers, and over 1.5 million email updates sent per month

Richmond, VA, US

• Develop the company’s direct marketing program from the ground up.
• In first year grew order activity 30% while reducing cost per contact by 20%.
• Introduced a program utilizing database modeling, revised offer presentation and redeveloped creative to accomplish these goals.

Richmond, VA, US