We are creating a user-centered experience—an app named VitaBia for health-forward individuals to be proactive and know their health. Innovita Med empowers your health journey by supporting an energetic, fulfilling life governed by gold-standard medical practices.-Founded VitaBia app, a health-focused technology, guiding it toward market leadership by collaborating with medical leaders to develop a comprehensive business and technology plan.-Using the SaaS model, a powerful, disruptive app will "put the power of your health into your hands".-Defining use cases.-Refining the product to market fit. -Raising funds to move the development of this world-changing system forward.-Building the dream team of technology and medical leaders who have been there and done that.

Driven by a deep commitment to customer satisfaction, I created an innovative process to identify market needs and craft creative solutions. This approach has consistently led to successful initiatives that recognize and reward individual efforts.-Built Bubble Bucket Cleaning from the ground up, achieving over $15k in monthly revenue through strategic brand development, a user-friendly website, and automated lead generation.I drove $30k in monthly new sales for my franchise, Blue Kangaroo Packoutz, by building a scalable tech infrastructure that the franchisor adopted.-As a board member of 1of One Design, led marketing strategies that drove $200k in revenue growth in 2024.

Expert in SaaS, Cloud Adoption, and Customer-Centric Innovation-Guided Fortune 100 executives and Government leaders in optimizing cloud adoption, contributing to $300M+ in annual software revenue through innovative Salesforce implementations.-Revitalized customer-centric strategies by modernizing roadmaps with comprehensive journey mapping.

Leader in Customer Experience and Go-to-Market Strategy-Recruited by the Chief Technical Officer to leverage curiosity, inventive and design thinking, proposal authoring expertise, and product development successes for a new $1B financial cybersecurity product business.-Transitioned DoD cybersecurity tech to the Financial Market, generating $500M+ in new product revenue within the first year.-Led go-to-market strategies and coined the division's hallmark phrase, “Protecting the Nation’s Secrets”. -Owned the product experience and created the phrase “we protect the nation’s secrets,” becoming the vision for all financial security software products.-Expert voice of the customer enhancing the product design process tailoring previous Department of Defense cybersecurity IP for financial market products to ensure product success.-Transformed the Go-To-Market process for 3 new financial security products providing frictionless customer buying cycles that championed Marketing, Sales, and Product Development to launch.

-Leveraged human-centered design and UX strategies for design, research and testing on complex programs-Led a diverse team in delivering $240M in user experience work across 60+ programs.-Enhanced system ease-of-use in Afghanistan, extending a major contract by $3B.-Managed and mentored a global group of 20-30 UI designers, product designers, human researchers, developers, and engineers seeing high organizational growth over my tenure. -Authored internal project proposals, guided budgets, and demonstrated the usability benefits of solutions, strategically securing a place on programs with multimillion-dollar budgets.-Using market intelligence to deeply understand user challenges while leading Agile and Waterfall product design projects with 25 winning industry-leading and customer awards.-Created the first ruggedized wearable mobile device and customized Android OS UI for the US Military.-Customer selected to perform soldier heuristic evaluations in Afghanistan attributing to a $10B program extension with usability suggested improvements, design paradigm shifts, and interface modernizations.-Collaborated with cross-discipline teams to synthesize data on where UX can provide the most significant impact on a program and customer stakeholders. -Built and maintained a repeatable design process to deliver human research and product design projects on time and within budget within large, complex environments.

I launched the startup to help automotive industry stakeholders modernize digital workflows and maximize the value of complex design technology investments in Autodesk technologies, driving $60k in new revenue within the first 4 months.

I secured 10 new logos in the Aerospace, Industrial Equipment, and Luxury Yacht markets, resulting in $2M in renewals previously considered lost.

- Instrumental in driving $4M annual growth within the GM contract, leveraging new ease-of-use features based on research findings of 100+ automotive designers - Delivering a $2M training proposal to GM APAC-based supplier Pan Asian Technical Automotive Center (PATAC).- Gave creative direction and participated in creating presentation visuals and proposal graphic design

Taught automotive visualization and computer-aided design surfacing

- Created a unique and new curriculum- Became #1 rated professor in design school- Design CAID surfacing for product designers

At Ford Motor Company, I managed a global team of 20+ designers through skills assessments, performance management, mentoring, and coaching while at a top global startup while fostering HR best practices, hiring, benefits, and design process for the entire consulting team of 100 designers and 3D artists.At Ford Design;- I delivered the first digital asset directly from Design for manufacturing.- Provided the 3D model visualizations for the Bronco concept truck to the international auto show displays.

I led digital design initiatives for Cadillac, Pontiac, and Advanced Design Studio, co-designing the first Cadillac LeMans race car.- Lead digital designer in the Cadillac and Pontiac studios- With executive sponsorship created the first mentorship program for over 800 designers, globally- Hand-selected for design task force teams including a Cadillac electric car exploration team, recruiting lead, college mentorship program lead and others.

- In 6 months, I worked my way from an entry-level product designer to leading cross-functional product design efforts for recreational vehicles, including snowmobiles, ATVs, andwatercraft, from sketch to prototype through manufacturing- Designed the first snowmobile and motocross bike hybrid for the Arctic Cat snowmobile race team- Established the first design process that covered concept sketch to Pro- E to rapid prototype to engineering model through to graphic design and assembly line design quality and consumer feedback loops