Shad Hassan Email and Phone Number
With over two years of experience as the founder and director of Reconnect, I provide innovative marketing and event management solutions that connect brands and consumers. I oversee the strategy, execution, and evaluation of BTL activation and trade marketing campaigns for various clients across different industries.I have secured contracts with several renowned brands, such as P&G, Dawlance, Youngs Food, Innovative Biscuit, MI Mobile, and Atlas Honda, and delivered high-quality service and results that increased customer engagement, brand awareness, and sales. I also conduct market research to identify new opportunities and trends, and to ensure customer satisfaction and loyalty. I am passionate about creating and facilitating memorable experiences for both the brands and the consumers, and I work with a talented and diverse team of professionals who share the same vision and mission. My goal is to continue growing and learning in this field, and to make Reconnect a leading company in the marketing and event management industry.
Reconnect
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Founder & DirectorReconnect Sep 2022 - PresentKarāchi, Sindh, Pakistan -
Operations LeadQube Pvt. Ltd. Apr 2022 - Aug 2022Karāchi, Sindh, PakistanLooking for Clients.- P & G- Dawlance- Youngs Food -
Head Of OperationsBrand Concepts Oct 2021 - Mar 2022Karāchi, Sindh, PakistanWas Looking for Clients.- Innovative Biscuit- MI Mobile- Atlas Honda -
Operations LeadBrand Edge Marketing May 2021 - Sep 2021Karāchi, Sindh, PakistanWas Looking for Clients.- Unilever - CP - National Foods -
Operations ManagerJump Activations Apr 2021 - May 2021Was Looking for Clients.- Unilever (Surf Excel)- Dawaai.PK -
Senior Operations ManagerReactivate Pvt Ltd Jul 2017 - Mar 2021Karachi PakistanSpecially Looking "Home Care" Category of "Unilever Pakistan" Looking Channels of Home Care (Unilever Pakistan)DDS Activities | LMT Activities | IMT Activities | Cluster Markets | Home Gathering | Mohallha Gathering | Schools Activities etc.Looking Brands of Home Car (Unilever Pakistan)VimComfortDomexSurf ExcelPureitFurther looking: Personal Care | Food & Beverage of (Unilever Pakistan) Looking Brands of PC | Food & Beverage (Unilever Pakistan)SunsilkDoveClear KnorrLifebuoy -
Account ManagerReactivate Mar 2016 - Jun 2017KarachiManaging multiple accounts like Mondelez Pakistan, TUX Tissue, Unilever, English Biscuit Manufacturer & Zong.Projects at REACTIVATE!Nov 2015 to PresentProject: (Canbebe Pakistan)Worked as: Account Operation Manager (Project Operations) Project Nature: Sale ActivityBrand Atlantis: Canbebe Diapers Reported to: Brand Manager of Ontex Pakistan Region: South & North & CentralPeriod: Dec-2016 to Dec-2016Project:(Careem Pakistan)Worked as: Account Operation Manager (Project Operations) Project Nature: Sale & PromotionBrand: Atlantis: Careem Cab ServiceReported to: Brand Manager of Careem Pakistan Region: South & North & CentralPeriod: Nov-2016 to Dec-2016Project: BA Program (Mondelez Pakistan)Worked as: Account Operation Manager (Project Operations) Project Nature: Permanent (Sale & Promotion)Brand: Atlantis: Cadbury Dairy Milk, Tang, and Trident GumReported to: Brand Manager of Mondelez Pakistan Region: South & North & CentralPeriod: Feb 2016 to till Date -
Campaign Quality & Safety ManagerReactivate Dec 2015 - Feb 2016Karachi• To make Safety plan according to safety implementation. • To purchase all safety items signs and ensure for right location placement.• To check all Activity & Events Quality according to Client requirement. -
Campaign & Deployment ManagerReactivate Mar 2015 - Nov 2015KarachiJob Responsibilities:• To make Deployment plan for all project & BTL activities.• Project Costing• Scanning and Finalizing of POP list (Point of Purchase)• POP addition and opening in MIS• To maintain Project Financials• To send Daily Reports according to client requirements (Preferably Microsoft Excel)• Record Keeping.• Sales, Merchandising/Visibility activities recording• Resource Hiring • To make Journey plan for representatives or brand ambassadors• To meet the Timelines of projects• To maintain town Profiling Work• To compile all work in Microsoft Presentations to submit it in regionsProjects at REACTIVATE!Mar-2015 to Oct-2015Project: Sale Activity at EXPO (Olor Deodorant)Worked as: Project Manager (Project Operations) Project Nature: Sale & Promotion Brand: Olor Deodorant Reported to: Brand Manager of Olor PakistanRegion: Karachi EXPOPeriod: April 2015 to April 2015Project: Awareness Activity (IBEX Global)Worked as: Project Manager (Project Operations) Project Nature: Awareness & Promotion Brand: TRG Call Centre under the Umbrella IBEX Global Reported to: Marketing Manager of IBEX Global Region: KarachiPeriod: May 2015 to May 2015Project: Sale Activity (Olor Deodorant)Worked as: Project Manager (Project Operations) Project Nature: Sale & Promotion Brand: Olor Deodorant Reported to: Brand Manager of Olor Pakistan Region: Hyderabad, Sukker, Gujranwala, Faisalabad. Lahore, Peshawar, Islamabad, Sargodha Period: May 2015 to June 2015Project: Kaymu Karvan (Kaymu Pakistan)Worked as: Project Manager (Project Operations) Project Nature: Awareness & Promotion by Float Brand: Kaymu Online Reported to: Brand Manager of Kaymu PakistanRegion: Karachi & Lahore IslamabadPeriod: June 2015 to June 2015Project: Adventure Camp (Cartoon Network)Worked as: Activity Manager Project Nature: Promotion Brand: Cartoon Network, Knorr, Rio Reported to: Brand Manager of Cartoon ManagerPeriod: Sep to Oct 2015 -
Assistant Campaign ManagerReactivate Jun 2014 - Feb 2015KarachiJob Responsibilities:• To make Deployment plan for all project & BTL activities.• Project Costing• Scanning and Finalizing of POP list (Point of Purchase)• POP addition and opening in MIS• To maintain Project Financials• To send Daily Reports according to client requirements (Preferably Microsoft Excel)• Record Keeping.• Sales, Merchandising/Visibility activities recording• Resource Hiring • To make Journey plan for representatives or brand ambassadors• To meet the Timelines of projects• To maintain town Profiling Work• To compile all work in Microsoft Presentations to submit it in regionsProjects at REACTIVATE!June 2014 to Feb 2015Project: Shop Merchandising (Bayer)Worked as: Project Manager (Project Operations) Project Nature: Shop MerchandisingBrand: Atlantis, Wheat under the umbrella of Bayer PakistanReported to: Merchandising & Brand Manager of Bayer Pakistan Region: Sindh & PunjabPeriod: Nov 2014 to Dec 2014Project: Awareness Activity (Aman Foundation)Worked as: Project Manager (Project Operations) Project Nature: DDS Awareness Brand: Amantech under the umbrella of Aman FoundationReported to: Marketing Manager of Aman Foundation Region: KarachiPeriod: Nov 2014 to Nov 2014Project: Survey Activity (Dalda)Worked as: Project Manager (Project Operations) Project Nature: Survey ActivityBrand: Dalda, Olive, Man Pasand, TulloReported to: Regional Managers of Dalda Pakistan Region: Hyderabad, Sukker, Faisalabad, Sargodha, Sialkot, Quetta Period: Dec 2014 to Feb 2015Project: Winter Carnival (Ocean Mall) Worked as: Activity Manager (Project Operations) Project Nature: Winter Carnival Brand: Ocean Mall Reported to: Marketing Team of Ocean Mall Region: Karachi Period: Dec 2014 to Jan 2015 -
Assistant Program ManagerEmpact Activation Services May 2010 - May 2014KarachiJob Responsibilities:• Project Costing• Scanning and Finalizing of POP list • POP addition and opening in MIS• To maintain Project Financials• To send Daily Reports according to client requirements (Preferably Microsoft Excel)• Record Keeping.• Sales, Merchandising/Visibility activities recording• Resource Hiring • To make Journey plan for representatives or brand ambassadors• To meet the Timelines of projects• To maintain town Profiling Work• To compile all work in Microsoft Presentations to submit it in regionsProjects at EMPACT!May 2010 to May 2014:Project: Castrol ChampionWorked as: Assistant Program Manager (Project Operations) Project Nature: Gifts Redemption/Market DevelopmentBrand: All Brands under the umbrella of Castrol PakistanReported to: All Trade Manager Castrol in all over Pakistan and Channel Development of Castrol and Project Manager of EmpactRegion: AllPeriod: May 2010 to Dec 2011Project: Philip Morris International (DCC/Brand Conversion)Worked as: Assistant Program Manager (Project Operations) Project Nature: Direct Consumer Contacts & Brand ConversionBrand: MarlboroReported to: Asst Manager Channel Development, Project Manager EmpactRegion: SouthPeriod: Jan 2011 to June 2011Project: Shell Pakistan (Ramadan Offer)Worked as: Assistant Program Manager (Project Operations) Project Nature: Direct Consumer Contacts to deliver Brand Message Brand: R4XReported to: Asst Manager Channel Development, Project Manager EmpactRegion: SouthPeriod: Aug 2012 to Sept 2012Project: Shell Pakistan (Call Canter)Worked as: Assistant Program Manager (Project Operations) Project Nature: Direct Consumer Contacts to deliver Brand Message Brand: R4XReported to: Asst Manager Channel Development, Project Manager EmpactRegion: SouthPeriod: Mar 2013 to Nov 2013 -
Project CoordinatorHelium Private Limited Jun 2009 - May 2010KarachiJob Responsibilities:• Maintained Project • Scanning and Finalizing of POP list • To maintain Project Financials• To send Daily Reports according to client requirements (Preferably Microsoft Excel)• Record Keeping.• To meet the client for any issue about my project• To Collected address from customer for redemption gifts deliveredProject at HELUIM!June 2009 to May2010:Project: Castrol ChampionWorked as: Project Coordinator (Project Operations) Project Nature: Gifts Redemption/Market DevelopmentBrand: All Brands under the umbrella of Castrol PakistanReported to: All Trade Manager Castrol in all over Pakistan and Channel Development of Castrol and Project Manager of HeliumRegion: AllPeriod: June 2009 to May 2010
Shad Hassan Education Details
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Bachelor'S Degree -
Arena Multimedia
Frequently Asked Questions about Shad Hassan
What company does Shad Hassan work for?
Shad Hassan works for Reconnect
What is Shad Hassan's role at the current company?
Shad Hassan's current role is Founder & Director @ Reconnect | Customer Engagement Expert#Branding #BTL Activation #Marketing #Event Management.
What schools did Shad Hassan attend?
Shad Hassan attended Karachi University, Arena Multimedia.
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Shad Hassan
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