Shadi Afshar Email & Phone Number

As a dynamic changemaker with over 14 years of experience at the intersection of IT and strategic marketing and communications, I specialize in driving digital transformation and building brands that forge strong connections with target audiences. I have a proven track record across diverse sectors—higher education, mission-driven nonprofits, and corporate environments—where I combine deep technical expertise in digital platforms with a strategic marketing mindset to deliver measurable impact.I apply UX, CX, and DX principles to design and develop digital platforms that not only captivate users but also drive engagement and align with broader strategic organizational goals. What truly sets me apart is my ability to translate vision into action—communicating a clear strategy for lifecycle marketing and executing it across every stage. Whether it's developing websites, creating custom CRM reports that power analytics dashboards, or building workflow automations that boost efficiency, I’m hands-on in executing solutions that accelerate growth.In my current role as Assistant Director of Marketing and Operations at American University’s Washington Semester Program, I’ve led initiatives that drove a 40% increase in enrollment, a 200% expansion in social media reach, and a 50% reduction in marketing costs. By leveraging digital tools and data insights, I streamlined workflows, improving operational efficiency and cutting response times by 25%.Passionate about combining technology with branding to create future-ready organizations, I bring a holistic approach to stakeholder engagement, budget optimization, and program growth. With expertise in go-to-market (GTM) strategies, I’m well-positioned to lead and execute initiatives that drive organizational success, particularly in higher education, nonprofit, and corporate sectors.Let’s connect to explore how we can collaborate, inspire change, and make a lasting impact through digital transformation and strategic brand-building.

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  American University

  International Studies | Focus: Conflict Resolution