Shadia C. Weeks Email & Phone Number

Santa Monica, California, United States

Santa Monica, Ca

Schedule all content programmed on 24-hour linear feeds for Tastemade's CTV products: TMSN, TM+Ensure editorial parity across O&O, SVOD and AVOD appsWork with platform partners (Apple TV, Youtube TV, Amazon, etc.) to ensure timely content deliveryCoordinate video asset publishing from post to end platformTrafficking of video, closed captioning, artwork, and localized assets (audio, subtitles, metadata)

Silver Spring, Md

Primary point of contact for all on-air and multiplatform media strategy and executions for Oprah Winfrey Network.Crafts strategy and long term media plans to maximize promo effectiveness and inventory. Works closely with network marketing team to align priorities and achieve network goals. Collects post campaign data, tracks performance benchmarks, and evaluates campaign performance. Builds post analysis presentations using campaign data points to paint the story of media efficacy. Manages daily promo log scheduling for OWN - balances campaigns, inventory and GRPs.Has active knowledge of multi-platform space from scheduling promos for VOD & DGO via FreeWheel.Exercises leadership skills by laterally managing Media Coordinator.Uses keen attention to detail and organization to manage multiple tasks with constant shifting priorities.

Silver Spring, Md

Balance network priorities with media strategy best practices to implement effective on-air campaignsManage daily promo and graphics log scheduling for Destination American and Investigation Discovery Pull campaign performance reports for multiple networks and set benchmarksCreated and began tracking performance benchmarks for Destination America as of 1Q16

Chevy Chase, Md

Direct liaison between the On-Air promo team and Broadcast Operations, Programming and the Graphic Design.Determine optimal use of GRPs based on Promo priorities and campaign goals. Write, schedule, and manage Secondary Events and In-Program Messages.Submit timely and comprehensive log changes in frequently changing scheduling environment. Maintain organization of On-air promotion elements to ensure accurate scheduling.Review Ad Sales, Promotion, and Commercial time to ensure accuracy of Travel Channel air. Create and issue cut sheets for creative projects to appropriate creative and ad sales staff. Coordinate with Digital and Marketing Strategy leads to determine the best ways to promote shows.Collect and track On-Air performance data for research. Briefed in best practices and most effective uses of On-Air Promotions determined by TRP Research. Trained in Broadway and GripIt! scheduling and optimization systems.

New York, Ny

Tracked competitive television landscape and compiled relevant research applicable to network.Maintained documents tracking network’s linear and alternate platform data for programs’ ratings. Input and verified schedules and schedule changes. Used demographic research and ratings to schedule future content.

Bachelor Of Arts - Ba, Communication: Public Relations, Rhetoric

Activities and Societies: Student Entertainment Events, Honors College Program, W.E.B. DuBois Honor Society, Lambda Pi Eta, UMD PRSSA.

Master Of Arts - Ma, Television Studies: Critical Media Industry Studies

Activities and Societies: Student Coordinator - Television and Film Professional Internships Program Graduate Teaching Assistant - Media.