Shadi Ugowe Email & Phone Number

Seattle, Wa, Us

Focused on the Accounting channel, I'm responsible for executing the channel partner marketing strategy at Ramp. My work varies across co-marketing with partners, content creation, webinars, events, partner sales enablement, and channel sales enablement.

www.shadigarman.com- Lead photographer for brands, couples, and events- Update and manage website, bookkeeping, and client inquiries- Manage social media content calendar and other marketing assets

New York City Metropolitan Area

- Led and managed a team of 4 product marketers responsible for multiple solutions and product lines- Revamped web strategy for product offerings and developed 12 new webpages- Oversaw the end-to-end campaign lifecycle, providing strategic recommendations for optimizing marketing across the healthcare market, and translating data-driven insights into actionable strategies to drive continuous improvement.- Collaborated across departments to identify priorities for lead and demand… Show more - Led and managed a team of 4 product marketers responsible for multiple solutions and product lines- Revamped web strategy for product offerings and developed 12 new webpages- Oversaw the end-to-end campaign lifecycle, providing strategic recommendations for optimizing marketing across the healthcare market, and translating data-driven insights into actionable strategies to drive continuous improvement.- Collaborated across departments to identify priorities for lead and demand generation and ensure internal enablement Show less

New York City Metropolitan Area

- Drove messaging and positioning in external-facing materials (flyers, reports, slides, web) - Owned strategic projects including GTM research, customer marketing, and an annual company event to support retention and increased revenue - Organized and orchestrated department meetings, effectively communicating our roadmap and KPIs, and cultivating a cohesive and supportive culture by facilitating team-building activities- Managed operating models (structure, process, tools)… Show more - Drove messaging and positioning in external-facing materials (flyers, reports, slides, web) - Owned strategic projects including GTM research, customer marketing, and an annual company event to support retention and increased revenue - Organized and orchestrated department meetings, effectively communicating our roadmap and KPIs, and cultivating a cohesive and supportive culture by facilitating team-building activities- Managed operating models (structure, process, tools), reducing time to launch campaigns by 75% through new workflows- Oversaw a 7-figure department budget, legal approvals, and contractor procurement- Co-led a DEI employee resource group for women- Grew social media engagement 57% in 3 months and managed PR/communications for 4 months Show less

New York City Metropolitan Area

- Hired, trained, and managed a high-performing team of 6 direct reports - Directed growth marketing strategy, which increased MQLs by 440% - Modernized demand and lead generation processes and reporting within multiple CRMs - Launched new marketing channels (radio, TV, out-of-home advertising, regional events) to drive awareness and conversion

Greater New York City Area

- Joined as the 4th marketing hire in the growing health tech start-up- Launched regional brand strategy with scalable web and collateral templates. This also included managing relationships with customers and establishing best-practices for future markets- Built internal marketing operations from the ground up, authoring 20+ internal how-to guides, leading company-wide trainings, and implementing a project management process that is still used today- Ran 6 social platforms, which… Show more - Joined as the 4th marketing hire in the growing health tech start-up- Launched regional brand strategy with scalable web and collateral templates. This also included managing relationships with customers and establishing best-practices for future markets- Built internal marketing operations from the ground up, authoring 20+ internal how-to guides, leading company-wide trainings, and implementing a project management process that is still used today- Ran 6 social platforms, which averaged 1738% growth- Built 3 client websites in Wordpress, wrote 5 press releases and 14 blog posts Show less

New York, New York

- Roster included 13 documentaries and films, including National Geographic Channel, Katie Couric Media, HBO, Amazon Studios, Film Movement- Won a 2018 Shorty Social Good Award from a campaign that reached over 3.5 million people through 21 partner activations and 8 articles hosted on Tumblr- Organized 3000+ community events in 3 months including grassroots outreach, social media initiatives, and branded swag incentives- Led strategic partnerships and executed initiatives with… Show more - Roster included 13 documentaries and films, including National Geographic Channel, Katie Couric Media, HBO, Amazon Studios, Film Movement- Won a 2018 Shorty Social Good Award from a campaign that reached over 3.5 million people through 21 partner activations and 8 articles hosted on Tumblr- Organized 3000+ community events in 3 months including grassroots outreach, social media initiatives, and branded swag incentives- Led strategic partnerships and executed initiatives with issue-area experts, nonprofits, and brands like the ACLU, Planned Parenthood, Refinery29, The Nature Conservancy- Ensured client satisfaction through weekly meetings and reporting- Managed clients' social media, paid social ads, and analytics- Created toolkits and sharable assets for clients and partners- Managed department coordinator, guiding her professional growth Show less

New York, New York

- Roster included 7 documentaries and films, including campaigns for Focus Features, EPIX, Human Rights Watch Film Festival- Managed social media content creation, community management, paid social advertising, and analytics reporting for clients- Created social toolkits for clients - Produced 15 newsletters and managed company social media- Organized and recruited for the NYC internship program

Greater New York City Area

- Managed community and social media platforms for 6 agency clients. Most notably, grew Christie's International Real Estate's Instagram account by 155%- Conducted influencer outreach for partnerships, targeting luxury lifestyle outlets- Wrote copy and edited social images- Assisted with digital strategy Technical skills: Basecamp, Egnyte, Sprout Social, Google Drive, Keynote, Adobe Creative SuiteNotable clientele: Christie's International Real Estate, 181 Fremont, The… Show more - Managed community and social media platforms for 6 agency clients. Most notably, grew Christie's International Real Estate's Instagram account by 155%- Conducted influencer outreach for partnerships, targeting luxury lifestyle outlets- Wrote copy and edited social images- Assisted with digital strategy Technical skills: Basecamp, Egnyte, Sprout Social, Google Drive, Keynote, Adobe Creative SuiteNotable clientele: Christie's International Real Estate, 181 Fremont, The Harrison Show less

Greater New York City Area

- Launched marketing strategy for new app, The Grade- Managed social media and influencer marketing, doubling following and engagement in 6 weeks

Greater New York City Area

- Assisted with community management, copywriting, and digital campaign strategy- Planning Committee Member for The Broadway League's 2015 Spring Road Conference- Contributed to client-facing analytics reports- Photographed campaigns for The Empire Hotel Notable clientele: OliviaPalermo.com, The Empire Hotel, Doctor Zhivago on Broadway

Greater New York City Area

- Managed database of 160 auction items, raising over $325,000- Updated website and produced 4 Constant Contact newsletters- Managed social media content

Greater Seattle Area

- Wrote 35+ articles for Miss Casey Carter- Wrote 60+ articles for WhatsUp Magazine

Bellingham, Washington Area

- Recruited & trained 80+ volunteers- Managed social media

Bellingham, Washington Area

- Coordinated production and event logistics for 25 concerts- Recruited & trained 40+ volunteers- Managed social media

Master Of Arts (M.A.), International Affairs

Activities and Societies: GPIA Media & Culture Concentration Assistant; Editor-in-Chief of The New Context International Affairs M.A..

Education record

I completed two courses at SVC Seattle, in Fall 2013. - Ad Copywriting - Adobe Illustrator CC

Bachelor Of Arts (B.A.), Human Services, General

Activities and Societies: Radio DJ KUGS-FM; WWU Women's Water Polo Team - Achieved graduating early, in three years - Minored in Political.