I entered the advertising industry as a copywriter.Property Estate was the first product I served.This experience taught me that you do not need to be a consumer to be an ad creative.Then, I joined Metta, where I worked with many mass-market products.It taught me that you have to engage with consumers to be an ad creative.Next, Vibegg taught me that there’s no such thing as ad creatives; creatives are creatives.Finally, all these questions and lessons led me to establish my creative agency, RollRollRoll, which I set up with my partner, Kiu, in 2020.We hope to create ads that not only work but also stand the test of changing trends.Roll on and on.