With existing 10 years’ experience in brand strategy, go-to-market communications, content creation & production, creative partnership and project management roles across advertising, fashion, art & youth culture territories from agency, brand in-house, and PR & media sides, navigating both the Europe and Asia. -------------------Originally from China, Shadow studied advertising in the UK with a multicultural background. The diverse studies equipped her with a strong basis of business knowledge and marketing principles to develop a professional portfolio. After the UK, Shadow initially worked for 5 years in creative advertising in Asia, conceiving and executing integrated marketing communications with a varied client roster. Subsequently, she led efforts that directly contributed to brand revitalisation and engagement on a global scale - firstly as the International Marketing & PR Manager for contemporary fashion designer C2H4, then as the Senior Business Partnership Manager at cultural media Hypebeast. In 2021, Shadow relocated to London to finish her second master's in Fashion while supporting international brands and culture labels with glocal marketing strategies for their joint presence - as the Brand Marketing Manager for Parisian luxury accessory Au Départ, Social Commerce Manager for British sustainable jewellery Skydiamond, as well as a freelance marketing consultant.Specialties: creative branding & multi-cultural marketing for fashion, luxury, and culture brands.