Developing bespoke brands’ solutions through Market and Consumer insights, across On and Offline channels.Offering marketing and communications ideas for brand to gain market power through people’s reach and engagement.

Managing a team of advertising executives and ensuring smooth development of campaigns – from briefing to managing clients' budgets.Evaluating clients' yearly BPs and roadmaps while adding strategic value to their projects, keeping the brand benefit at the forefront of the communications plan.Leading pitches from strategy development to final creative and presentation outcome, while liaising the communication between all involved departments and parties. Handling major clients in Saudi Arabia from various industries.Real estate, KAEC (King Abdullah Economic City) and EmaarTelecommunication, Microsoft and STC retail and consumer shoppingFurniture Retail, IDdesign and KAREEnergy and CS drinks, RedBull and Arrow juiceFMCG, Goody tuna, Unilever and Mars Saudi ArabiaTobacco, ITG (Imperial Tobacco Group)

JWT, Senior Account Executive – Jeddah, KSAStarted in July 2010, for the capacity of an Account Executive handling Nokia business in KSA&Yemen. Promoted to Senior Account Executive after 8 months, in March 2011 handling the same account.In August 2012, got promoted to account manager, handling Nokia KSA&Yemen and Autozone (Balubaid Automotive) TTL brands communication with retail customer experience optimization across Traditional and Modern Trade.Main responsibilities:o Handle the account operations from budgeting, planning and execution.o Planning and execution of milestone campaigns. Ramadan 2010, NMS, N8, C7, Mainstream Smartphones range, E7, X7, E6, Kiosk pilot project (first kiosk globally) and SIS (Store In Store) pilot project.o Handle retail activities from Nokia Stores, to General and independent retail to KDRs (Key Domestic Retailers)o Coordinate with JWT London Global retail team and JWT MEA Nokia team.o Model full-fledged 360 campaigns through all channels and touchpoints.Seeding, Pre-booking, Consumer Events, Trade Events, Pre-launch hype, Launch campaigns, sustenance campaigns and activations.o Work on CM campaigns for Nokia key domestic retailers to support our sustenance activations.o Formulate competitors’ reviews, market visits with analysis reports and brand campaigns’ evaluation.o Share and exchange information between offices to support the brand business and drive efficiency.

Media Exposure, Account Manager – Jeddah, KSA Mar ’09 – Apr’10- Manage a portfolio of high profile clients and top business leaders- Deal with all aspects of client campaigns (booking, installation…)- Created and constantly updated a self-made portfolio of industry contacts to generate revenue- Insure company profitability by achieving and exceeding sales targets- Deliver sales presentations to high level executives- Perform administrative work (Invoice check, credit notes, special deals, volume rebates…)- Worked on restructuring Jeddah outdoor media in affiliation with Clear Channel