Build Payer Value Proposition based on brand clinical outcome, burden of disease for patient& physician & unmet needs from payers’ perspective, considering political & economic changes.Develop and execute market access strategies resulting in funding and patient access to the brands through leading the key account managers by steering strategy, following up the execution of the guidelines.

Immune-Oncology & Hematology. - Enlist strategic product in key accounts formulary .

- Established a diversified team of 4 KAM & distributor coordinator . - Deliver key account management training for the team.- Drive engagement plan execution on 2017 calendar.- Prepare 2018 key account objective & target.

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• Played a vital role in shaping neonatologist mindset following latest guideline for RDS management for preterm babies; “INSURE technique” (Intubate SURfactant then Extubate) through professional strong relationship with KOL & executing CME & hands-on workshops for junior & senior HCPs• Played a vital role in shaping neonatologist mindset following latest guideline for RDS management for preterm babies; “INSURE technique” (Intubate SURfactant then Extubate) through professional strong relationship with KOL & executing CME & hands-on workshops for junior & senior HCPs• Create Access Project for SYNAGIS “Palivizumab” FDA approved medicine for respiratory syncytial virus “RSV” prophylaxis, engaging QNB & a reputable pharmacy chain allowing the patient to pay in installments with 0% interest, in order to make the brand accessible for more patients.• Anticipated at Egyptian Neonatology Guideline Consensus Event planning, execution & inviting neonatology KOL from several sectors.

• Preparing for tenders and represents the company in tenders and negotiations. • Proposes discounts, allowances and special credits after BUM & CFO approval that are consistent with the company policies. • Trained the junior HCPs to use the company products "survanta" properly.

Responsible for promoting CVS products at downtown, Cairo.Analysis of dynamic tactics of competitors through market observations & IMS sheets reviewing. Established loyal & advocate customer database through building powerful business relationship especially with the key decision makers.Prepare for tenders and represents the company in tenders and negotiations, like; General Transportation Organization GTO & Railway Hospital.Run effective presentations of the company products for potential customers.

* Hospital Team , Promoting & sales for " Thrombexx" for DVT at Ain Shams Specialized Hospital & other hospitals.* Introduction of Bon-One at El-Helal Hospital, considered the major orthopedic hospital at great Cairo.