• Identify the marketing strategies for exist and new product(s). • Influence, monitor and report the performance of the assigned product(s)ensuring the achievement of the set business objectives (Sales and GPM) and growth targets. • Manage the complete product life cycle. • Provide guidance on the appropriate marketing and promotional activities for the product, monitors their implementation, and ensures their effectiveness in achieving the desired objectives. • Undertake the necessary planning techniques and methods to launch a new European product in the market, conducts market testing for the new product.• Set the appropriate pricing policy for the product based on cost components, price trends and target profit margin, and recommends making the necessary price adjustments and discount rates to achieve the desired objectives.• Conduct periodic visits and marketing events to industry consultants to ensure prescription of products in RFQ's creating the necessary pull in the market.• Review the customers’ feedback on the product specifications, quality and price, and suggests the necessary approaches to improve the product competitiveness and ensures customer retention and optimum customer satisfaction.• Work collaboratively with sales team and provides them with the necessary information to support sales presentations, identifies the target customers, suggests the best possible distribution methods, and assists the sales team in identifying new sales initiatives.

Prepare plan and team strategy.Establishes standards and procedures to track and measure projects’ progression.Evaluates teams development, identifying strengths, problem areas, and developing plans for improving performance.Maintaining CRM records for all contacts, projects and activities, Scouts for new partners, new technologies and tools as opportunities for innovation and development.Provides input to the other disciplines on the practicality of initial goals and impact to the overall project timeline, Interview candidates for technical positions.

• Ensure continuous follow up with consultants on ongoing projects and upcoming tenders.• Build up a professional specification know how, tools, database and Network.• Develop strategic plans and high-level corporate relationships with the technical decision makers.• Responsible for preparing submittals, technical proposals, and conducting seminars.• Assist sales team to close sales opportunities, as well as proactively generate new business opportunities.• Deliver technical presentations and introduce company’s services.• Specify Company’s brands based on Consultant’s recommendation and vision.• Ensure continuous research and studies on new and potential suppliers.• Review and approve technical submittals from consultants.• Defining products per project specifications and elaborating related compliance sheets.• Work on Value engineering for specific projects in order to present optimum solution for Consultants, upon need.• Ensuring samples presentation to Consultants verifying materials approval upon delivery.• Carry on sites visits on some cases, where support is needed.• Upon need, work on lux calculations using Dialux Evo in order to reflect compliance with international lighting norms and standards.• Manage a team of technical engineers, in terms of vacations, absences, daily work schedule and visits, projects updates and regular reporting.• Prepare a periodic Business plan for team members, sharing it with them and following up on implementation day by day.• Ensure internal training for new and current team members, in order to educate on projects, lighting fixtures, suppliers brands and consultants briefing.• Back up and assist the sales team when they’re in the field delivering projects.

• Track new business opportunities.• Products presentations and demonstration for consultants and designers.• Approach Key Accounts/consultation firms for implementation of new lighting solutions.• Maintain close coordination with Logistics to ensure smooth operations.• Promoting the brand and networking with specifiers and developers to increase product awareness. • Working towards national/international sales targets via specifications. • Prepare Financial/Technical proposals for projects.

• Locate & propose potential business deals.• Responsible for identifying requirements and priorities that will aid in the development of lighting solutions and managing budget on pre-entered contracts.• Prepare technical/financial submittal.• Coordinating with procurement & logistics and making sure the projects are executed on time.

• Review Lighting Technical Submittals, Specifications, Quotations, and Lighting Studies.• Developing long-term relationships with clients through managing and interpreting their requirements.• Support the sales team in the acquisition phase with light technical input.• Electrical designs and emergency central battery System designs - Emergency lighting - especially “CEAG-(Eaton) Cooper Safty”.• Follow up with consultants & customers and work on lighting projects before and after installation is over.

Test laying of conduit in concrete, slab & structure , Pulling of cables in conduit and in cable tray and trenches .Testing & Commissioning of Electrical system .Design and Shop drawings.Submit Shop-drawings and approve “As Built” drawings.Ensure the co-ordination in between civil and electromechanical activities and cover any interference if any.Coordination of equipment purchase, installation work.Projects :Sama Elqahra - Residential buildings.Adminstration buildings - New Cairo club.Ismail Pasha Palace Inspector - archaeological building.Rashid repair houses.