Shady Deeb Email & Phone Number

Beirut, Lebanon

Lebanon

As a content consultant, I specialize in content marketing and editorial strategy, facilitating effective brand communication. My role involves crafting editorial and social media calendars, as well as establishing style guidelines to streamline a company's messaging.When it comes to content creation, I build a virtual newsroom of freelance contributors, including journalists, photographers, bloggers, and vloggers, to shape compelling narratives that resonate with the target audience. Additionally, I am dedicated to content strategy, collaborating seamlessly with cross-functional teams within the organization to create engaging online experiences.I have collaborated with numerous Lebanese and Arab artists, helping them refine their social media presence and enhance their public image to align with their aspirations and objectives.

Beirut District, Lebanon

- Editor in chief for (www.naklan3an.com) E-Magazine- Radio Host- Content Producer - Monitoring media coverage- Develop PR campaigns and media relations strategies- Edit and update promotional material and publications - Prepare and distribute press releases- Organize PR events and serve as the SEN spokesperson- Prepare and submit PR reports

Lebanon

• Conceived full-fledged communication strategies and campaigns for a portfolio of clients including Souk El Akel, Amar, Maallem Arteen, Kebbe Bil Kibbéyé, Vileda among others.• Devised creative copy and online content for select brands and monitored their online presence.• Planned photo and video shoots to source the right material for clients' campaigns as well as online/offline activations to support their execution.

Lebanon

- Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing- Organic Website and social media traffic growth.- Development of a functional content calendar throughout the company's verticals.- Supervising writers, editors, content developers to achieve best practices in grammar, messaging, writing, video editing and style.- Establishing work flow for requesting, creating, editing, publishing, and retiring content.- Work with technical team to implement appropriate CMS.- Setting and implementing social media and communication campaigns to align with marketing strategies- Managing social media accounts- Supervising the "Responding to comments and customer queries" in a timely manner with social media uploader- Work closely with company’s Chief Design Officer on all creative and branding initiatives to ensure a consistent message across channels.- Estimating, negotiating and agreeing budgets and timescales with clients.- Communication with customers, potential customers, industry professionals and journalists

Beirut District, Lebanon

• Digital content strategist2pure branding agency Jdeideh, BeirutFrom April 2014 till November 2018Responsibilities- Managing content of (ra2ed.com) a Lifestyle E-Magazine directed for men, (chababs.com) directed for youth, (nawa3em.com) directed for arab women, (gheir.com) luxury content, (justfood.tv) a cooking website and its social media.- Market research- Boosting Brand awareness- Ensure content direction is in line with overall strategy goals- Create content calendar- Live relay of brand related events and festivals- Coordinate and manage execution of OLN’s digital goals- Leverage PR and brand marketing opportunities to attract new visitors to OLN- Monitoring the execution of social media, website and email content.• Branded Content Manager2pure branding agency Jdeideh, BeirutFrom January 2013 till November 2018Responsibilities- Develop content strategy aligned with short-term and long-term marketing targets- Collaborate with marketing and design teams to plan and develop site content, style and layout- Create and publish engaging content- Edit, proofread and improve writers’ posts- Liaise with content writers to ensure brand consistency- Optimize content according to SEO- Manage content distribution to online channels and social media platforms to increase web traffic- Develop an editorial calendar and ensure content team is on board- Assist in developing Brand Strategy and implementing it across all marketing channels. - Manage external content creators and influencers- Direct communication with brands, to create and execute their content (written, visual, and shooting content)

Beirut District, Lebanon

- Editor in chief of (ra2ed.com) a Lifestyle E-Magazine directed for men, and (chababs.com) directed for youth.- Managing social media accounts- OLN.tv content creator (Video shoot concepts, show concepts, interviews)- Shooting new shows, Programs, Pilots, Segments.- Overseeing video production processes, and video content- Managing native campaigns- Collaborate with brand, product and sales managers to create promotional concepts- Manage content distribution to internal and external channels (press materials, website, and social media platforms- Dealing with the Editors, translators and upload persons.- Create and publish engaging content- Edit, proofread and improve writers’ posts- Liaise with content writers to ensure brand consistency- Optimize content according to SEO- Manage content distribution to online channels and social media platforms to increase web traffic (FB, IG, Twitter)- Develop an editorial calendar and ensure content team is on board- Ensure compliance with law as copyright and data protection

Master'S Degree, Public Relations Research And Media Communication, M2

Doctor Of Philosophy - Phd, Digital Communication And Media/Multimedia, 1Rst Year