Shady Eneim Email & Phone Number

Dubai, Dubai, Ae

Working with organisations to advance the way they work by leveraging technology

Dubai, Dubai, Ae

Leading the commercial activities across Middle East, Africa and Europe to accelerate the adoption of Robotics Process Automation (RPA), AI and Automation technologies by our clients to accelerate their digital transformation and unlock significant opportunities in efficiency gains and increased productivity.

Lead a team of digital gurus in providing a full suite of digital services to develop our partners digital capabilities and cultivate their brand leadership to enable them to consistency excel in serving their customers and staying ahead of their competition.

Working with businesses across several areas including: digital DNA, company strategy, business plans, operational optimisation and talent management and development (including training and coaching); leveraging experience gained across different roles I led and exposure to multiple cultures to work as a trusted partner in advising businesses on overcoming key challenges and exploiting opportunities.

Giza, Cairo, Eg

Lead a team of 100+ professionals in the delivery of:- Digital Content through six portals reaching out to 7 million internet users monthly- Digital Marketing Campaigns, bringing the power of digital to Brands via Web, Mobile, Social Media to have Brands own their customers and significantly increase the effectiveness of their marketing spend- Design and Develop Content Portals, Apps (Mobile, Facebook, SMS, USSD) and Digital Advertising Creatives

London, Gb

Purpose of the role is to lead the Marketing team responsible for maximizing Vodafone Egypt's share of Outbound Roaming, Inbound Visitors and International. The role also included leading the Wholesale team who is responsible for managing the costs of the revenue lines by establishing favorable prices with international gateway providers in Egypt and with roaming partners across the world as well as working with all internal stakeholders (Customer Care, Technology) to fulfil the customer experience promise our customers are expecting from the Vodafone brand.

London, Gb

Managing a team of 350 personnel (full time employees, contractors and outsourced staff) spread around Egypt with the responsibility to deliver the most stable network to meet customers' expectations

London, Gb

Purpose of the role is to have overall responsibility for Technology Strategy, Budget, Demand Management (with Commercial) and Partners Management (suppliers). This included:- Formulating and gaining approvals for the three year Technology Strategy- Formulating and gaining approvals for the Capital and Operational Expenditure plan for Technology- Managing the Commercial Demands within Technology to deliver the Marketing Roadmap- Leading the negotiations of major Vendor deals (including the introduction of a second supplier for the Access Network)- Working with Chief Technical Officer and HR to restructure Technology to deliver on our strategy

London, Gb

Purpose of the role is to take Vodafone Egypt into the fixed internet market, leading the market in Egypt and becoming one of the successful operators in Group providing both mobile and fixed internet services. This included:- Formulating and gaining approval for the Consumer Fixed Broadband strategy from Vodafone Group (including service positioning and financial plan)- Develop Vodafone ADSL proposition- Develop skills and processes across Customer Care and Technology to deliver the unique customer experience promised in the proposition (this was the first time Vodafone Egypt enters into the fixed market and it was critical that it is done with perfection to deliver the same expectations consumers expect from Vodafone)- Launch Vodafone ADSL (including above the line and below the line activities to drive awareness and service adoption)

London, Gb

Purpose of the role is to work closely with the CEO in leading strategic initiatives across Vodafone Egypt. This included:- Leading "The Case for 3G" where we formulated the case for Vodafone Egypt launching 3G in Egypt and gaining approval from Vodafone Group. This included both the Commercial, Technical and Financial aspects of the case. The strategy was approved and we launched 3G ahead of our main competition by over a year giving us a significant head start in mobile broadband.- Leading the formulating and gaining approval for Vodafone Egypt's Long Range Plan which included working across all departments to develop a coherent 3 year plan (Commercial, Technology, Customer Care, HR, Financial) that delivered significant value to the shareholders.- Manage the overall company Governance to drive operational efficiency and speed up decision making- Leading the integration of the Fixed Provider (Raya Telecom) purchased by Vodafone Egypt to become the first dual provider (mobile and fixed) in Egypt).

London, Gb

Purpose of the role is to develop and manage Vodafone Egypt's marketing strategy, calendar, budgets/forecasts, reporting and intelligence for both the Consumer and Business segments. This included:- Formulating and gaining approval for the 12 months Integrated Marketing Plan- Formulating and managing the Marketing Calendar across all segments and activities (acquisition, customer value management, etc.)- Develop, approve and manage the Marketing Forecasts (including financials and non-financial KPIs)- Develop and manage Marketing Dashboards to monitor progress against agreed Strategy, Calendar and Forecasts- Generate intelligence, locally and globally, to support in delivering the best marketing plan in Egypt

London, Gb

Purpose of the role is to manage the implementation of the Marketing Calendar across all departments. This included:- Develop detailed plan for each initiative on the calendar- Lead the execution of all initiatives on the calendar (across Technology, Customer Care, Retail, etc.)- Enhance the Marketing Processes to increase efficiencies and speed up time to market- Manage Governance within the marketing team

London, Gb

Purpose of the role is to work as part of a cross functional team formed to be the first operator to introduce data services to Vodafone Egypt's business customers leveraging the recently launched GPRS network. This included:- Working across Sales Segments (split by industry) to meet business clients and understand their current connectivity challenges- Working with Marketing and Technology teams to develop data services that tackle the identified needs (including customer experience and service pricing)- Piloting new services with business that are best in their industry to create case studies (e.g. Mobile ATMs with Commercial International Bank)- Train Sales and Customer Care personnel on the new services to identify unique selling proposition and manage support expectations (as services where part of the core operation of the businesses and hence strict SLAs where in place)

London, Gb

Purpose of the role is to manage Vodafone Egypt's core transmission network (including all leased circuits from Telecom Egypt) to deliver the best network in Egypt. This included:- Manage the Transmission Costs budget (one of the highest Operational Costs contributors at that stage)- Optimise transmission needs to deliver lower costs without compromising on quality- Work with Technology and IT teams to deliver the transmission requirements to fulfil new services and expansions- Audit transmission needs to optimise costs (this included a reduction of one third of the leased lines costs during the Cost Optimisation exercise carried out by Vodafone Egypt in 2001)- Manage relationship with Telecom Egypt for all leased circuits related issues

Munich, De

The role existed within the International Support Unit within Siemens Australia and involved international assignments to support Siemens meeting customer commitments in projects across the world. The role involved assignments in 7 countries in Europe, Africa and Asia. It also involved managing the Siemens network for the launch of the Hutchinson Telecom network in Australia in 2000.

Sydney, Nsw, Au

Enrolled in the Telstra Graduates Rotation Program where I was given an opportunity to work in the Engineering Team (responsible for working with vendors to launch news services, e.g. call waiting) and then in the Marketing Team (responsible for commercially launching Telstra's ISDN internet offering to small businesses).

Master Of Business Administration (M.B.A.), Executive Management

Bachelor'S Degree, Telecommunications And Biomedical Engineering