Marketing Specialist
CurrentI provided support to the Manager Marketing Communications in executing the Division's marketing communications plan and fulfilling local community marketing needs.Primary Responsibilities- Maintain accuracy of all Division's community pages on brand websites and provide necessary creative assets including photos, video, copy, announcements, and inventory listings.- Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives.- Create and distribute email marketing strategy per community and division- Order and manage creative assets for communities - Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring the integrity of signage, flags, welcome mats, etc.- Track and process invoices relating to marketing plan execution.- Coordinate, execute and assist with special community events and neighborhood openings.- Maintain relationships with 3rd party vendors for various marketing needs.- Understand PulteGroup concepts, especially Targeted Consumer Groups (TCGs) and how the needs and wants of the consumer relate to Division projects.