Shae Maier Email & Phone Number

Ann Arbor, Mi, Us

Ann Arbor, Michigan

Ann Arbor, Michigan

Acquired new donors through online campaigns via crowdfunding and peer-to-peer fundraisingDrove donor and prospect engagement through digital fundraising strategiesManaged and secured over $700,000 in funding for pediatric rehabilitation therapies at C.S. Mott Children's Hospital through partnering and managing the relationship with Dance Marathon at the University of MichiganSkilled in using social media advertising tactics to fundraise for online campaignsAnalyzed data to assess and review campaign effectiveness in an effort to develop a best-in-class digital fundraising programSecured matching donations for online fundraising campaignsWorked closely to build relationships with external stakeholders who help promote Michigan Medicine’s digital fundraising campaigns to larger audiencesSupported the development and implementation of comprehensive communications and social media plans to develop a thorough strategy for peer-to-peer and crowdfunding at Michigan Medicine that is scalable and sustainableResponsible for setting the strategy across Michigan Medicine’s social media channels for the University of Michigan's Giving Day (Giving Blue Day)Played a role in helping Michigan Medicine exceed $1 billion in the Victors for Michigan Campaign

Ann Arbor, Michigan

Provide communications and public relations support for the University of Michigan Health System (UMHS) development and alumni engagement events through event promotion, program development, and speech writing for executive leadership, including dean of the University of Michigan Medical School.Manage the social media and marketing efforts for the UMHS development office by working closely with the communication leads across the health system to create communication plans and content calendars for C.S. Mott Children's Hospital, Medical School, Cancer Center, and the Health System (general medicine).Launched and manage the Victors for Medicine development blog.

Brighton, Michigan

Responsible for social media accounts and growing social capitalGrew social media audience by 500+ in two monthsPromoted a 3-day, 300-mile bicycle tour (Wish-A-Mile) across Michigan that raised over $2 million for Make-A-Wish MichiganAssisted with media relations for the Wish-A-MilePitched to media entities across the state of MichiganInteracted with wish families, setting up and prepping for interviewsGhost wrote thank you's for CEO

Perley Issac Reed School Of Journalism

Interacted with potential students and their families by giving private tours of the journalism schoolManaged social media account for incoming class

University Relations

Pitched, created and managed West Virginia University’s Instagram Account @WestVirginiaU Grew WVU’s Pinterest following by 800+ in 3-4 months Maintained the University’s Pinterest appealing to a variety of audiencesHelped manage WVU’s presence in social media platforms as needed, including researching options, understanding risks and benefits, analyzing competitors, and creating strategy for WVU’s use of these resourcesAnalyzed market research and trends in new media, alumni and donor relations, undergraduate recruitment, higher education public relations and communication and provide regular reviews of latest trends and researchAssisted with ongoing qualitative and quantitative market research and analysis, and applying results to marketing strategies and tacticsAssisted with marketing research and projects as needed for Trademark Licensing

West Virginia University

Worked with the local chapter of Make-A-Wish Foundation to create the student organization on campusRecruited students to join the organization through social media and face-to-face interaction Organized and led fundraising events which included Mountaineer Idol and the Homecoming ParadeOversaw the executive board and public relations team and their dutiesWorked to maintain a positive relationship among members and executive officials Brought wish kids to participate in campus activities

Peer leader to 33 students, utilize assessment and confrontation skills, practice confidentiality and ethicsResponsible for planning, advertising, and executing, bi-weekly hall programsConsistent communication between residents, co-workers, and supervisorResponsible for administrating a weekly bulletin of events occurring within the hall for residentsTook on the responsibility of maintaining the program calendar and dorm websiteResponsible for daily updates on the hall’s social media sites Facebook and Twitter

Freelance

Reached out to chapters of Make-A-Wish across the country to locate and compile photos of A-list athletes and wish kids Attended weekly conference meetings with Make-A-Wish Celebrity and National Sports team to report progress of project

Set up press with NBC and affiliates for over 50 wishkids attending Summer Olympic Games Revamped board documents, making them more enticing while maintaining brandingGhost writing thank you letters for CEO of Make-A-Wish, David WilliamsParticipated in meetings with NBC, Macy’s, and numerous chapters across the countryGenerated media contact listsGenerated media fact sheets for wishkids attending the Olympic GamesHelped found and wrote for WISHNATION the new Make-A-Wish blogLearned HTML coding in WordPressPlayed an integral role in determining the new intranet portalMonitored crisis managementInternally communicated through producing a weekly Be-In-The-Know and Week-In-Review

Worked on medical outreach within the community Wrote press releases and interacted with the local mediaVolunteered at local fundraising events for the organization and interacted with Wish Kids and donors

Bachelor'S Degree, Public Relations/Image Management

Activities and Societies: WVU Wishmakers on Campus, Residential Assistant

Education record

Activities and Societies: National Honors Society, Spirit Club, Bible Club, Student Council, Varsity Track and Field, Varsity Soccer