Shae Kinsman Email & Phone Number

St. Helena, Ca, Us

United States

Kinsman Wine Consulting offers bespoke services to boutique wine businesses. Areas of expertise include vineyard development, winemaking, winery construction, business strategy and planning, luxury brand development, DTC strategy and operations.

Rutherford, California, United States

United States

Maiden wine project of Shae and Nigel Kinsman, producing classically proportioned, site-driven Napa Valley cabernet.

St Helena, California

Abreu Vineyards is the coveted wine brand of Napa Valley pioneer, David Abreu. Established in 1980, Abreu is one of Napa’s original cults, garnering highest accolades for its single-vineyard Cabernet Sauvignons and enjoying an avid following by collectors worldwide. The limited production is sold primarily to a devoted mailing list, with a fraction set aside for leading restaurants worldwide.David Abreu also established David Abreu Vineyard Management in the 80s, one of Napa… Show more Abreu Vineyards is the coveted wine brand of Napa Valley pioneer, David Abreu. Established in 1980, Abreu is one of Napa’s original cults, garnering highest accolades for its single-vineyard Cabernet Sauvignons and enjoying an avid following by collectors worldwide. The limited production is sold primarily to a devoted mailing list, with a fraction set aside for leading restaurants worldwide.David Abreu also established David Abreu Vineyard Management in the 80s, one of Napa Valley’s leading vineyard management firms. Since inception the client roster has boasted Napa’s elite, with Screaming Eagle, Harlan, Colgin, Bryant, Araujo, Futo, Ovid, Sloan, Nine Suns, and Staglin amongst them.Responsibilities as General Manager included setting strategic direction, assessing operational systems and procedures, international business development, generating production/revenue forecasts, budgeting, overseeing marketing initiatives, managing all sales channels, overseeing compliance, driving recruitment efforts, mentoring direct reports, overseeing warehousing/inventory, and ownership reporting.Achievements (DAVM):- Spearheaded transition to new Farm Management System- Implemented health insurance for team of 200+ vineyard workers- Contracted with CPA/Business Advisory firm to assess finance team, succession & estate planning- Built finance & administration team out to include controller, accounting manager, and administrative assistant- Contracted IT group to overhaul platform, implemented new systems and proceduresAchievements (Abreu):- Increased annual revenue by 60% over 3 years to $8MM annually- Implemented strategies to elevate secondary market pricing, increasing base price by 130%- Built out team to include client services and marketing and sales manager- Developed employee benefits & review program to attract, develop and retain talent - Introduced TrackNTrace system to address counterfeiting concerns and monitor secondary market trade Show less

St Helena, California

Responsibilities as Director of Marketing and Sales included strategic brand positioning, website development, management of biannual releases and fulfillment, collateral planning and production, philanthropic oversight, communications planning, client services, CRM system management, and hospitality.My communication skills, strong organization, customer-centricity and attention to detail were all polished in this role. The chance to manage a luxury product at this level in the wine… Show more Responsibilities as Director of Marketing and Sales included strategic brand positioning, website development, management of biannual releases and fulfillment, collateral planning and production, philanthropic oversight, communications planning, client services, CRM system management, and hospitality.My communication skills, strong organization, customer-centricity and attention to detail were all polished in this role. The chance to manage a luxury product at this level in the wine industry was a true privilege, and an opportunity I will always be grateful for.Achievements:- Managed business of $5MM annually- Overhauled domestic distribution, aligning Abreu with distributors who shared our vision for the brand and delivered results- Expanded international presence by opening 8 new markets in 2 years and increasing export sales by 72%- Built custom three-tier client program to identify and attend to highest priority customers, resulting in increased conversion, decreased attrition and increased average spend for this group- Spearheaded repositioning of brand to include setting long-term strategy, communicating positioning statement, overhauling the website and developing and producing collateral to support brand identity- Reduced custom packaging costs by 60% through sourcing and engaging new manufacturer- Introduced bottle numbering to support brand integrity- Promoted to General Manager within 18 months Show less

Napa, Ca

Old Bridge Cellars is a leading sales, marketing and importing specialist based in Napa, California. Representing a portfolio of some 20 iconic, ultra-premium brands from the United States, Italy, France and Australia, the company is committed to developing regional identity, building strong brands with a national distribution footprint, and sharing them with passionate trade, media and consumers.Responsibilities included media relations, wine promotion, communications, international… Show more Old Bridge Cellars is a leading sales, marketing and importing specialist based in Napa, California. Representing a portfolio of some 20 iconic, ultra-premium brands from the United States, Italy, France and Australia, the company is committed to developing regional identity, building strong brands with a national distribution footprint, and sharing them with passionate trade, media and consumers.Responsibilities included media relations, wine promotion, communications, international business development, brand management and direct marketing and sales.Achievements:- Launched 12 agency brands in 5 years, crafting and implementing marketing strategy for roll out into national distribution network;- Launched 4 in-house brands, crafted and implemented marketing strategies, executed annual social media campaigns, launched and revamped websites, oversaw line extensions from 3 to 19 skus;- Built and managed a media database containing over 200 active media contacts; directed PR on a portfolio garnering 21 Winery of the Year nominations, 605 90+pt wines, and 67 Top 100 nominations, across 5 key US publications over 2 yrs;- Instrumental in repositioning Old Bridge Cellars from an Australian to a global importer; re-crafted brand essence & mission statement;- Crafted and implemented strategies for direct to consumer (recruited 4,000 members off a zero base without a tasting room facility) and direct to trade (built database of 3,000 accounts and distributor personnel off a zero base.) Show less

Napa, Ca

Responsibilities as Market Analyst & Business Development included market analysis, sales forecasting, market programming, brand development, direct marketing and sales, business development and compliance.Achievements:- Launched 4 agency brands in 2 years, crafting and implementing marketing strategy for roll out into national distribution network;- Oversaw revamping of Old Bridge Cellars' entire trade marketing toolkit, including design and copywriting of brand sheets, tasting… Show more Responsibilities as Market Analyst & Business Development included market analysis, sales forecasting, market programming, brand development, direct marketing and sales, business development and compliance.Achievements:- Launched 4 agency brands in 2 years, crafting and implementing marketing strategy for roll out into national distribution network;- Oversaw revamping of Old Bridge Cellars' entire trade marketing toolkit, including design and copywriting of brand sheets, tasting notes, wine cards, for 200 SKUs across 30 brands;- Created promotional programs with affiliates, including AACC, Advance, Invest Victoria, Austrade & Wine Australia;- Crafted and implemented strategies for direct to consumer (recruited 4,000 members off a zero base without a tasting room facility) and direct to trade (built database of 3,000 accounts and distributor personnel off a zero base);- Managed travel broker, securing 50+ placements on international airlines/cruise lines over 7 years;- Improved efficiency on numerous company processes, including compliance, depletion reporting, email marketing and e-commerce. Show less

Margaret River, Western Australia

Voyager Estate is recognized as a leader in the Australian wine industry, producing world-class wine from Estate-grown fruit in the Margaret River region. The Estate facility is a regional wine tourism icon offering wine tasting, an extensive merchandise area and an award-winning restaurant.Responsibilities included direct marketing and sales, inventory management, direct brand awareness, wine promotion, event management, hospitality and wine education.

Margaret River, Western Australia

Responsibilities as Tasting Room & Hospitality Manager included tasting room wine sales, tasting room team management, customer service, brand promotion, wine education, hospitality, event management, inventory management, OH&S representative.

Nedlands Park, Western Australia

Independently owned store with Western Australia’s largest range of Australian and imported wine.

Fremantle, Western Australia

Contemporary fine-dining Italian restaurant with an extensive wine list of 150 Australian and Italian wines, capacity of 120.

Fremantle, Western Australia

Award-winning, fine-dining restaurant (cap. 200) focusing on fresh, local seafood and a comprehensive international wine list.

Bachelor Of Wine Marketing, Marketing

Diploma, Global Wine And Spirits Industry

Wine Business Finance & Accounting Certificate, Wine Business

Advanced Certificate, Wine Studies

Class Of 1995, 2Nd Dux Of Graduating Class