Shae Parsons Email & Phone Number

Auckland, Nz

Auckland, Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

- Collaborated cross-functionally across Product, Customer, Marketing, and Sales to enhance collaboration and streamline the product education process.- Led the successful go-to-market strategy for 10+ products, including creating impactful content and developing effective positioning and messaging strategies.- Managed and nurtured the Tradify Customer Community, actively engaged with customers, and improved customer sentiment on social media platforms.- Received the Team Player of the Year award for 2022.- Orchestrated the relaunch of a help centre website, streamlined the user experience, and optimised over 400 content pieces for improved accessibility and relevance.- Developed an internal knowledge base to empower Sales, Customer Success, and Support teams with comprehensive resources.- Collaborated with influencers, freelance designers, and agencies to deliver innovative and creative solutions that drove impactful outcomes.

-Crafted engaging and impactful content for New World's weekly eDM, reaching Clubcard members nationwide and driving customer engagement and loyalty.-Authored compelling website copy and persuasive promotional material for Four Square's 'Good Sorts' campaign, effectively showcasing the brand's values.-Meticulously proofread and edited the prestigious New World Wine Awards for both 2021 and 2022, ensuring the accuracy, clarity, and consistency of the content.

I create content for Dish Cult -- a digital experience that showcases Auckland's culinary hotspots.- Writing both long-form and short-form copy - Self-editing- Adapting tone and language for targeted audiences- Extensively researching and experiencing the trends in Auckland's food scene

Auckland, New Zealand

At New Zealand Trade and Enterprise, I was responsible for creating, curating, editing, and publishing content to the agency's digital exporting platform, myNZTE. Creating digital content required regular liaison with key stakeholders in the international business community. I regularly used MS Office, Adobe CC, CMS software and SEO principles in this role.- Seconded into the Digital Team for 3 months building the InvestEd website.- Researched, interviewed key public and private sector advisors, created and published content for 42 'Market Guides'.- Worked closely with stakeholders in Australia, Latin America and Asia to create content.

Singapore

At Baldwin Boyle Shand, I assisted in executing public relations campaigns across the Asia-Pacific and Middle East regions. This role required strong relationship and media liaison, strategic media writing, administrative and analytical skills.- Completed the internship under the AUT Internz International Scholarship 2019 intake- Assisted in Trade Shows event implementation such as Sea Asia- Assisted in Fiji Rugby Sevens tour in Singapore alongside Fiji Airways - Created marketing collateral for Royal Caribbean- Wrote thought leadership Op-Eds for Education New Zealand, Air New Zealand and Tourism New Zealand- Monitored press coverage and social media performance for OPPO, MARS Pet Food, Wipro- Assisted in creating press kits for Johnson & Johnson

Auckland, New Zealand

CSDA is an organisation under the AUT School of Economics that uses economic models and data to solve social issues. This role involves:- Writing content for the CSDA website- Media monitoring and liaison - Repurposing content for general audiences- General admin

Academic Coach and Tutor for The Learning Collaborative, which includes work for NCEA Campus and CampusLink.

Auckland, New Zealand

Public Relations Intern at PPR, one of the world's largest and fastest-growing Public Relations agencies. This role involves the following tasks;- Media releases – write a release based on client needs and gain feedback on writing style and technique- Media kits – sourcing, packing and distribution- Media lists – learning the consumer media and influencer landscape including key contacts- Media reports – collecting coverage, measuring and evaluating media success- Event planning – logistics and on the ground experience- Social media – planning and measurement- General Admin – experience working in an office, using Microsoft tools – Outlook, Word, Excel and PPT

Auckland, New Zealand

I was a media intern for New Zealand Fashion Week, under Campbell & Co. This role involved;-Liaising with key media personnel-Doing feature writing summarising shows and events-Sorting backstage passes and communicating with designers on allowed media personnel-Networking with key players in the Fashion industry

Master'S Degree, Computer And Information Science

Activities and Societies: #SheSharp Member, AUT Women in STEM Mentee Program

Bachelor Of Business — Bbus, International Business

Activities and Societies: AUT Business Honour Roll, AUT Scholars' Society, AUTSA Community Engagement Award 2018, CO.STARTERS Intake 16

Bachelor Of Commmunication Studies — Bcs, Public Relations, Advertising, And Applied Communication

Activities and Societies: AUT Significant Students' Scholarship recipient, NZQA Media Studies Scholarship recipient 2015, AUT Scholars'.

Ncea Level 1-3, Spanish, Classical Studies, History, Media Studies, Drama, Maths, English, Excellence Endorsed

Activities and Societies: - Enviroschools Leader - Academic Excellence Recipient - Flying Kiwis Ambassador for New Zealand - Service.

Introductory Radio Course, Radio And Television

Activities and Societies: Introductory Radio Training Course at Whitireia in 2014. Passed NCEA Level 2 and 3 Unit standards for Radio.