- Lead technical implementations for Demand Gen team related to Jupiter Salesforce data sourcing, Demand Gen funnel foundational data views within CIW to support analytics, insights & dashboards.- Produce data requirements focused on Demand Gen, Analytics team, internal stakeholders and partner with Marketing Technology teams and organizational IT to implement and integrate all customer marketing data touchpoints and sales opportunity outcomes to build a 360-degree view of the customer.- Product Owner responsible for driving requirements leveraging sales-ready prospects searching for topics and keywords related to specific business services, as well as feature planning and execution to improve the customer experience leveraging the ZoomInfo platform. - Collaborate with cross-functional teams to integrate technical capabilities with functional intelligence to architect impactful and powerful experiences and solutions for clients.

- Accountable for defining and measuring digital marketing campaigns deployed via Salesforce to aid funnel attribution for marketing efforts.- Design & Develop PowerBI Dashboards to measure lead acquisition campaigns triggering the generation of Webforms, Inbound Calls and sales to aid visibility to audience/channels segments performance for potential marketing strategy pivots.- Analyze, document and define data attributes from various sources to enable data connections across the ecosystem to support standardization, streamline knowledge share & collaboration across teams.- Assess business transactional sources to identify data integrity and quality issues to reduce inaccuracies on analytics results.

- Collaborate with Business Users and Third Party Vendors to define and drive prioritization to expedite MarTech project migration to AWS datalake and DataMart transition / retirement. - Analyze guest transactional data within AWS S3 & Snowflake aligns to transformation rules, while certifying data quality / integrity, prior to consumption by data modeling teams, and Campaign Marketers for enhanced personalized promotions / guest experience. - Design and develop data visualization dashboard(s) to provide data stream visibility from source systems to consolidated business layer. This delivers transparency to Business & Operation teams on data quality and helps Operations be more proactive resolving data gaps, while preserving systems data integrity.- Collaborate with data architect(s) to ensure data changes are synchronized and documented following a metadata strategy.- Partner in daily Scrum sessions to ensure project fluidity and milestones are communicated in a timely manner between business, vendor and technology teams.

- Accountable to deliver clear and comprehensive business requirements on marketing & guest data to IT in order to drive efficient systems design & development which enables valuable guest insights and improved marketing performance to be derived.- Focus on Data Integrity within the various systems to drive fixes and enhancements as needed.- Collaborates with cross functional business partners to integrate marketing performance, transactional, operational and third-party data from various sources and intimately understands how the data is captured, transformed and ultimately used for reporting, analysis, guests insights to help drive and support appropriate attribution for marketing efforts.- Uses understanding of business issues and data challenges to size, prioritize and partner with IT and develop recommendations for enhancing how Darden acquires, uses and mines data; communicates purpose and usefulness of datasets and data collection methods.- Maintains documentation and training materials including a data dictionary centered on Darden guest data to be used for on-boarding key personnel and educating stakeholders.

- Launched & managed CRM Data Insights & analytics team to allow CRM Leaders, Brand Managers and Analysts to leverage the data sourced within the Marketing Data Mart for more targeted promotional campaigns, improved Campaign & Acquisition analytics.- Assess & analyze technical gaps in Marketing Data Mart, Email Service Provider (ESP), Brand's Websites to resolve guest issues in a timely manner, while working to establish processes with technical teams to monitor activity and close the loop. Develop metrics to ensure email transactions are tracked accurately. - Drove standardization of metrics, design, development, documentation and quality assurance of the CRM Dashboards within MicroStrategy & Tableau.- Collaborate with technical teams to develop system requirements & apply business rules to ensure data flow to Marketing Data Mart, Master Guest Database, Campaign Management system and our Email Service Provider accurately reflects data sourced from various points of entry.- Partner with external agency and internal partners to identify new systems, databases, attributes, flat files, guest segments and processes to sustain marketing campaigns and new digital initiatives. - Provide ongoing support to CRM, Email, Loyalty and Paid Marketing teams to ensure transparency into channel/program performance.

- Design, develop and maintain interactive MicroStrategy dashboards capturing employee turnover and demographic segmentation, throughout the organization. Collaborate with leadership & peers to align business rules are logically applied with data accuracy.- Interface with BI to ensure Dashboards and data queries are inline within system requirements.- Create ad-hoc reports and metrics to allow comparisons across the enterprise for business users to analyze /review cross-sections of our employee structure for strategic decisions.

Data Analytics Marketing Manager – National Marketing Team- Collaborate with Sales & Marketing and Information Technology groups to develop/establish Call Centers’ client qualifications, to reduce impact to marketing costs while directly increasing company sales.- Code SQL Logic linking several systems sources to aggregate data to allow Sales organization to devise better marketing strategies, while incorporating current trends as well as ensuring the Federal Do Not Call compliance is adhere to.- Build system tables for the Sales team to capture Call History and referral leads received throughout the company.- Develop ad-hoc SQL queries based on current business rules, while re-vamping processes to evaluate the effectiveness of the change for sample groups.- Utilize SalesForce application to upload leads, while developing systemize reports to capture the lead performance and call center agent contact dispositions results.- Use MicroStrategy to link guests arriving at resorts as well as tracking their on-site performance and financial impact to the company bottom line.

- Collaborate with executive management to support/develop company client qualifications, which positively impacts marketing costs and directly reduces the organization financial risk. - Develop ad-hoc SQL queries based on imprecise requirements to develop actionable business results.- Design logic linking several system sources to aggregate data analyses to facilitate organization to devise strategic decisions, conduct trends, market analyses, and customer research. - Create datasets for business users and third party vendors to produce demographic and transactional / statistical models. - Utilize Business Objects and Epiphany applications to provide recurring results in a quick and standardize reporting format. - Continually Utilize PL/SQL, batch and control programs to quickly upload flat files with 1+ million records to an Oracle server.

 Liaison between business users and Data Warehouse team;  Develop SQL to provide ad-hoc query results to end users to assist in establishing policies, conduct trend and market analysis, and customer auditing.  Identify data relationships and document source to target mapping for the extraction, transformation and load (ETL) process.  Assist in the development of reports using Crystal Reports to send web links to business users.  Trained and began preliminary conversion of Crystal Reports to Cognos ReportNet, within the Data Warehouse environment.  Perform research to clarify/validate system enhancement or modification requests; participate in gathering requirements, documenting, prioritizing for new applications/modifications to existing applications.

 Led gap sessions to document requirements for mainframe, Graphic User Interface(GUI) and web related systems and enhancements.  Liaison between business unit customers and programmers to communicate application requirements and lead initiatives to completion.  Perform regression testing on mainframe system, GUI and web application changes to insure stability and reliability.  Take action to solve internal customer inquiries and problems utilizing various technical tools.

 Perform cost - benefit analyses with recommendations to develop business case requirements and refine Revenue Recovery policies to reduce company’s financial risk.  Part of a team that helped identify data attributes that should be included for a statistical model development, which allowed the company to prioritize their collection activities and reduce un-collectible accounts.  Develop ad-hoc queries using Microsoft Access to measure and provide Revenue Protection management with individual and team performance indicators to control workload.  Work as a liaison with Information Management and Revenue Recovery departments to ensure that implemented system enhancements are successful.

 Negotiated with customers, attorneys, Accounting, Legal and other Customer Service departments to secure adequate financial coverage for accounts’ utility bills, while observing bankruptcy laws to ensure company met Federal guidelines.

 Audited Residential, as well as large Commercial / Industrial and Governmental accounts to identify the most economical rate for customers and collect outstanding balances.