Marketing communications writer and storyteller specializing in on-brand messaging for education and non-profit organizations. I deliver a full suite of professional and promotional written communications including press releases and feature articles, collateral materials, newsletters, executive writing, speeches, blog posts, and annual reports. My purpose is to help leaders and marketers find the message they need or want to deliver to improve peoples lives by increasing access to information and education.My background blends three unique experience bases:
Gs Communications
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Marketing Communications Storyteller And Content CreatorGs CommunicationsManalapan Township, Nj, Us
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Marketing Communications And WriterGs Communications Sep 2023 - PresentEngage with a variety of non-profit and corporate clients in the health and education spaces on short and long-term marketing communications assignments. Clients List: - Huna Totem Corporation, Hoonah, Alaska: corporate storytelling project for the 2023 Annual Report to Shareholders - HMP global, Malvern, PA,: News release writing and media relations for strategic brand awareness campaign project- Fans for the Cure, New York & New Jersey: full suite, contracted community outreach and communications position, including: news releases, blog articles, email marketing, community partnership building, podcast planning and hosting, meeting planning and facilitation, event planning and management, and grant writing
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EducatorMillstone Township Public Schools Sep 2002 - Jun 2023Millstone Township, New Jersey, United States- Certified New Jersey Special Education K-12, New Jersey Highly Qualified Teacher: General Education K-5, Middle School Language Arts 6-8.- Certified Wilson Language Literacy Teacher; trained in Fountas & Pinnell Leveled Benchmark Assessment System and Leveled Literacy Intervention, and Project Read- Delivered small group instruction and coopareative teaching Language Arts (grades 6-8), Math (grades 4-5), and Socail Studies and Science (grades 4-8)- Developed district-wide, school, and special education Language Arts curricula- Influenced procedural and policy changes as faculty coordinator Special Education- Secured grant funding for audio versions of reading materials ($25,000)- Improved reading and comprehension by an average of two levels per year in struggling students
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Marketing Communications And WriterG.S. Communications Nov 1994 - Sep 2002Millstone Township, New Jersey, United StatesEngaged with a variety of business clients on short and long-term public relations writing and media relations assignments. Client List included:Legal Voice, Inc., Edison, NJ: business media ghostwriting, press release and feature article writing resulting in placements in Law.com and The Wall Street JournalClinical Solutions, Inc., Princeton, NJ: Press release and radio public service announcement writing and placement increased participation in clinical trials nationwide for Bristol Myers Squibb
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Early Career ExperienceMarketing Communications & Public Relations Roles Feb 1986 - Nov 1994New Jersey, United StatesServed in various marketing communication and public relations roles with firms including Withum, Smith & Brown PC, Bozelle / Poppe Tyson WPC, NJ Governor's Council on Physical Fitness & Sports, and Holt & Ross, Inc. Developed and delivered full-service campaigns for:- NJ High School Scholar Athlete Program (expanded participation by 70%)- NJ Division of Travel & Tourism ($3M in advertising equivalency)- NJ Senior Games (increased sponsorship by 25%)- NJ Department of Environmental Protection /.Office of Recycling- NJ Governor's Office of Business tourism Development- Somerset County, NJ, Office of Recycling
Karen Shaffer Education Details
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Special Education And Teaching -
New York University, New School Of Continuing EducationPublic Relations/Sports Marketing
Frequently Asked Questions about Karen Shaffer
What company does Karen Shaffer work for?
Karen Shaffer works for Gs Communications
What is Karen Shaffer's role at the current company?
Karen Shaffer's current role is Marketing Communications Storyteller and Content Creator.
What schools did Karen Shaffer attend?
Karen Shaffer attended Miami University, New York University, New School Of Continuing Education, Franklin High School.
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