Shafiq Khan Email and Phone Number

 Will be responsible for managing the day-to-day execution of marketing campaigns and ensuring that all marketing activities are in line with company’s mission and standards.  Overseeing the planning and execution of ongoing and future marketing initiatives Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities Leading and implementing channel-specific marketing strategies and plans for assigned retailers. Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams. Leading activation programs with partners to improve brand visibility. Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.  Exhibited excellence in steering business and marketing operations for the profit center to realize pre- planned sales and revenue targets; formulated profit center budget for branding / new product launch. Keeps management informed by preparing reports, preparing presentations, interpreting information, and making recommendations Oversees brand data and analytics and emerging market trends to strategize ways to increase market share.  Plan, direct, and coordinate marketing policies and programs to increase customer interest and demand for products and services.  Plan roll out of Point of Sale (POS) material through the retail distribution network by identifying cost effective options for max impact  Overseeing design and messaging for POS material Doing field visits to assess the POS rollout and its effectiveness on offtake/sale of products + mapping competitor POS materials.  Reporting (data driven) on the effectiveness of different marketing spends and recommending scaling up or scaling back basis the same  Managing marketing budgets each quarter and ensuring timely implementation of allocated budget.

Responsible for the execution of marketing strategies, RWA campaigns, and promotions for the retail division. Also, is responsible for the development of Franchise and products as a lifestyle brand. Responsible for the implementation, execution, and evaluation of all retail sales, promotions, and special events. Develop and manage brand materials budget.Work closely with Graphics department to develop creative and manage the process from inception to execution. Ensure that deadlines are met.Oversee lease required advertising programs for specific retail properties.Execute Retail Marketing in translating Corporate Marketing initiatives into programs for the Retail Store.Must possess excellent computer skills including MS-Office (Word, Excel, and PowerPoint) Adobe Photoshop, InDesign, and Illustrator a plus.

• Planning organizing &managing “Below the Line” and On Ground activies.• Developing markeing plan at city level including off line as well campaigns.• Frranchies Relations.• Developing store strategies to raise customers’ pool, expand store traffic and optimize profitability.• Location & Catchment Analysis of New Store Locations & Negotiating, acquiring and finalizing new.• Retail property search management, coordinating with key partners like property developers,landlords, project consultants, property brokers.• properties. Negotiating final rentals, Landlord Scope of Works etc.• New & Existing Showroom Setup and Branding• Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.• Lead generation is the process of gaining the interest of potential customers in order to increase future sales.• New city Launch and Showroom Launch Activities.• Branding & promotions activity• Budgeting & Cost Optimization.• Responsible for Brand Visibility of entire Rajasthan• Researches client base to find new types of customers and sells to them accordingly • Coordinating with media representatives and sponsors.• Working with the sales team to develop targeted sales strategies• Vendor Management for Entire Rajasthan.• Maintaining proper SIS and playing key role in installation of equipment’s• ACP/GSB& ISB - Planning & Execution• Display guidelines -Branding, Counters, POSM & Activity Material• Ensuring effective and timely deployment of POS/POP materials to thetarget markets to help organization achieve its goals.• Handling Small Merchandiser team for execution of Brand POSM •Planning & Execution of In-shop, Branding & Outdoor Branding in terms of Signage’s, Flanges, Sun boards,wall painting etc. in coordination with sales and MARCOM team.•Coordination with Local vendors for Fabrication and installation of Signage’s and other retail requirements.

The ideal will be responsible for creating and executing marketing strategy. will lead marketing campaigns, evaluation marketing performance metrics and callaborate with internal team. I will have a strong marketing background with excellent communication skills and attention to detail.Define and execute the marketing and communication activities according to Marketing plan.Coordinat all marketing activities to generate lead.Collaborate with other team to promote offerings.Inform clients and prospects of products and services through creative marketing strategies.Track performance of all marketing companies.Monitor market trends research consumer insights and competitors activities.Translate insights into plans and go to market strategies.Marketing, branding, communication to customer.Innovative commercial offers to support customer/Market needs

 Planning & Execution of Retail Visibility Plans. Placing the right retail resources at the right store basis store sell capacity & past performance trend. Dealing ACP, GSB, In-shop, SIS, Experience Zone, POSM for increase in brand recall Implementing In-shop & Shop front brand visibility activities including innovations in a highly competitive visibility space. Coordination with Regional Retail Teams across Rajasthan for the requirements. Company Store Planning, Store Designs and Store launches. BTL Activities Planning and executing BTL Campaigns including Product Launches, Road Shows, Dealers Meet, Sponsorship etc. Coordination with the Regional Retail team and Vendors for the timely execution of work. Ensuring directional inputs to Plan, Manage & Execute the Huawei Branding strategy for whole rajasthan Coordination, handholding PO Generation > Work Execution> Printing Approvals> Work Completion within Timeline> GAR Submission > Verification documents > Invoice > Final Payment  Selection of Best Vendors and manage them to get best quality of work in stipulated time frame. Ensuring Timely Process of Bills and timely payment against the same Responsible for Brand Visibilty of entire Rajasthan High value material Management Handling Small Merchandiser team for execution of Brand POSM Planning & Execution of In-shop, Branding & Outdoor Branding in terms of Signage’s, Flanges, Sun boards, wall painting etc. in coordination with sales and MARCOM team. Making daily call reports and sending them to the seniors. OOH Planning & Execution as per the Product campaigns Coordination with Local vendors for Fabrication and installation of Signage’s and other retail requirements. Timely clearance of Vendor invoices. Quality check for Marketing material on project basis. Planning & Execution for all New town activities, Product Launch, Road Shows and Dealers Meet etc.

 Planning & Execution of Retail Visibility Plans. Placing the right retail resources at the right store basis store sell capacity & past performance trend. Dealing ACP, GSB, In-shop, SIS, Experience Zone, POSM for increase in brand recall Implementing In-shop & Shop front brand visibility activities including innovations in a highly competitive visibility space. Coordination with Regional Retail Teams across Rajasthan for the requirements. Company Store Planning, Store Designs and Store launches. BTL Activities Planning and executing BTL Campaigns including Product Launches, Road Shows, Dealers Meet, Sponsorship etc. Coordination with the Regional Retail team and Vendors for the timely execution of work. Manage Brand Market Visibility Handling Merchandisers team for the execution of Brand POSM Manage whole rajasthan retailer & Super Distributor’s & ADs for Branding in terms of POSM, In-Shop Branding, GSB, ACP Non-Lit & Innovative material Implementation for on Ground Activity i.e. Town Launches, Product Launches etc. Ensure POS Placement as per the company guidelines Understanding regional marketing requirements and developmentswith the help of monthly marketing reports (MIS) & Monthly Market Tracker.. Shop Signage at retail outlets and in shop Solution Planning & implementation of in-shop visibility items: POP, Signage, Sun boards etc.Handling Small Merchandiser team for execution of Brand POSM Making daily call reports and sending them to the seniors. OOH Planning & Execution as per the Product campaigns Coordination with Local vendors for Fabrication and installation of Signage’s and other retail requirements. Quality check for Marketing material on project basis. Planning & Execution for all New town activities, Product Launch, Road Shows and Dealers Meet etc.