- Responsible for evaluating client websites and implementing a plan filled with action items.- Managing offsite and onsite optimization projects and reporting monthly.- Implement Content Marketing strategies to improve SEO positions for targeted keywords; analyze and recommend website changes.- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.- Track, report, and analyze website analytics and PPC initiatives and campaigns.- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Optimize copy and landing pages for search engine marketing.- Perform ongoing keyword discovery, expansion and optimization.- Research and implement search engine optimization recommendations.- Research and analyze competitor advertising links.- Develop and implement link building strategyWork with the development team to ensure SEO best practices are properly implemented on newly developed code.- Work with editorial and marketing teams to drive SEO in content creation and content programming.- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Responsible for complete site analysis, where client's site currently stands and do complete audit report.