Shafraz Farook Email & Phone Number

Sri Lanka

Colombo, Sri Lanka

We found a massive gap in the market and decided to dive head on into it. The gap, in organic or natural skincare products. Nue Body Basics is a step towards creating a range of natural skincare products that is affordable and effective AND has a low impact on the environment with zero plastic in its packaging. The range now spans a natural deodorant, whipped butters as moisturizers and body scrubs. The response has been amazing and is growing daily and its a constant learning process. The challenge is to convince consumers of the need to move away from products that use harsh chemicals, colors and preservatives that can harm their skin health and the environment.

Colombo District, Western, Sri Lanka

Colombo, Sri Lanka

Consumers relate to brands, be it a corporate, a product or a person. Telling the story of these brands, engaging a specific target audience interested, across platforms that they connect with, is what we do. We are platform agnostic and can write a technical thought leadership article or record and edit a video for LinkedIn or put you on stage at your company's event; we help you tell your brand's story.

Colombo, Western, Sri Lanka

Colombo, Sri Lanka

Heading the PR subsidiary of the DentsuGrant Group, my role put me fully responsible for the company's bottom line and the overall operations of the company. During this time, we carved out a reputation for going beyond press releases and advice clients on utilising PR as a strategic tool for brand development. We were able to create far more compelling earned media outcomes for our clients in collaboration with local publications, including a significant increase in the number of full-page coverage generated. We also expanded our services portfolio to include corporate and public events, seminars and trade fairs for clients. Utilising my background in design, we also undertook significant design-based projects, including social media content. As a senior consultant, I have had the previlage of working closely with a number of top CEOs, managing their online profile, writing speeches and collaborating on their presentation. The digital arm of the company was also brought under my purview for over year, until a suitable General Manager was available to take over. During this time we managed the content and the community pages for numerous FMCG brands, luxury brands, airlines and many others. We also rans a number of online competitions with very high engagements rates, including one international competition for the holiday season.

Colombo, Sri Lanka

I write copy! Deal with it.

Colombo

Everything

22 Flower Terrace, Colombo 07

In May 2012, a group of us came together to launch ECHELON, a new business magazine that has revived the market for Business magazines in Sri Lanka. As a founding member of the team, I had the pleasure of developing all its communication and marketing material from the ground up. As a start-up and the limitation in resources, I was also tasked with setting up the company's email and internet routing it through Gmail for global access and making the initial marketing pitches to Agencies and large corporate clients. One of my toughest challenges and greatest achievements would be the development the magazine's interactive iPad edition and developed the iPad Newsstand application, with little to no knowledge about the Apple Development Process. My design responsibilities included conceptualising layouts, developing strategies to present data, image editing and directing photo shoots. In addition, I also worked closely with client servicing to develop communication strategies for potential clients as an added incentive to advertise with the magazine.

I joined the SLTPB team to manage its DSR initiatives that spanned climate change, wildlife conservation and child welfare. In my first six months, I took on a number of additional responsibilities including the strategy for and the launch of a domestic tourism campaign titled Narambamu Sri Lanka and managed the launch of Sri Lanka Tourism's Earth Lunch initiative including the development of a song and music video that was launched at the World Tourism Mart in UK.2009 was a very exciting year with many new challenges. Some of the most exciting project I undertook including the production of the new television commercial for Sri Lanka Tourism with an international production team and involved extensive liaising with government offices for filming approvals and aerial filming, managed the visiting journalist programme, was part of the core team that launched the new brand for Sri Lanka Tourism, was asked to coordinate the Raid Amazons - the largest adventure race for women with just four weeks to the race.In June 2009 I was also charged with the challenge of planning and implementing the Visit Sri Lanka 2011 year - which includes setting up a secretariat for the Visit year, developing a strategy to offer a compelling reason for travellers to consider Sri Lanka in 2011 and to implement a series of events and activities in a grand scale to rival any event in any other year. I was also an eager contributor to the development of SLTPB's youth travel and viral marketing initiatives.

My core job description required me to handle all media initiatives for the Airline's nine destinations in the Middle East, which included coordinating media familiarization tours, coordinating the media during trade fairs, advising country managers of media strategies and initiating editorial publicity campaigns. As a member of the Corporate Communications Team, I was also a part of the airline's Crisis Communications Team and have responded to many crisis situations during my tenure.I was also in charge of editorial publicity for SriLankan Cargo and SriLankan Holidays. In addition to my core responsibilities, I took up a project to introduce work processors for the Media Relations department, streamlining its current work process, introducing instruments to initiate and assess return on investments on all initiatives and allow the team to evaluate their effort. I was also involved in advising the former Head of Corporate Communication prior to press conferences and assisted in his presentations on Branding during two successive Commercial Conferences. I have also assisted with SriLankan Airlines events, including brand launches, trade fairs and Golf tournaments.

In addition to writing, managed the graphics and design needs of the news service, helped test and develop a series of new products including mobile based news dissemination. Reported extensively on the telecommunication, commodities and transport segments in addition to reports on the stock market and other reports.

Msc Strategic Marketing, Marketing/Marketing Management, General

Education record