Shaghoof Mohtesham Email & Phone Number

Middle East & Africa

Dubai, United Arab Emirates

• Day-to-day management and liaison with clients to deliver social & digital media strategy, content and performance results
• Develop, implement, track and optimize the social and digital marketing campaigns across multiple channels
• In charge of advising digital strategies, rationales, plans and specs to clients
• Provide strategic direction as well as identifying trends in all new media opportunities for management and clients
• Collaborate with other media agencies ensuring successful execution of campaigns
• Manage the design, production and delivery of the studio for all social and digital media content

United Arab Emirates

• Research, analysis and recommendation for new business pitches
• Develop social and paid media strategies for existing and prospective clients
• Servicing clients, monitoring status and project completions ensuring on-time delivery
• Host media buying workshops to educate and impart knowledge to the team
• Develop creative pitches and media plans in conjunction with Sr. leadership team
• Strategic media planning and execution across the UAE and GCC region

Dubai, United Arab Emirates

• Lead strategic planning across social and digital platforms on a monthly basis toprovide direction for a brand’s presence
• Collaborated with different stakeholders to create and deliver social media andcontent driven campaigns for clients
• Plan and help execute media amplification and social media advertising on keysocial platforms, including Adwords
• Track the efficacy of social and content marketing on the client’s digital platformsto showcase the effectiveness of our digital marketing
• Spearhead the process of social advertising and content promotion across socialmedia platforms, optimizing for the client’s objectives.
• Helped bridging the gap between Client Servicing Teams and Media Buying teamwith knowledge sharing

Bengaluru Area, India

• Collaborated with other internal and external teams in a cross-functional capacity to ensure alignment of campaign objectives and expectations
• Managed monthly billing reports and weekly spend reports for clients exceeded a yearly billing of 3 Million SAR
• Analyzed campaign results to determine optimization and recommendations for future flights
• Enacted optimization to improve ROI and achieve client strategic goals. Also managed detailed back end account maintenance to assure accuracy with reporting, billing, etc.
• Strategized Print, E-mailers and banners advertisement for cross-platform integrated programs; evaluated, bought, and managed digital components
• Monitored and optimized campaigns on a placement and creative level based on campaign KPI’s and strategy

Mumbai Area, India

• Proposing Social Media strategies for the clients.
• Demonstration of strategies to the internal teams and clients.
• Campaign planning and execution.
• Research of new technologies and trends in Digital Media.
• Implement of social media strategy, co-ordinate with the client on updates on all on-going projects and promotions.
• Co-ordination with the design team for collateral designs.

Mumbai

• Key role was to strategize and execute paid & non-paid social media campaigns
• Handled a range of clientele including Entertainment, Hospitality, Fashion, Entertainment, Public Relation, etc.
• Built Reputation Management in order to highlight positive points of an organization
• Involved in upscaling team with regards to knowledge on latest social media trends
• Worked with clients to develop strategic solutions to drive their sales
• Developments of new digital strategies in accordance with client’s requirement

Bengaluru Area, India

• Primary responsibility was to up the Google and Alexa ranking of the websites
• Link building and keyword strategy to increase rankings on all major search networks
• Assisted in producing blogs and reviews to increase website ranking
• Coordinated with external vendors for deliveries and answered questions about the venue
• Created and maintained Excel spreadsheet of delegates' feedback
• Identifying potential sponsors along with their respective marketing contacts

Bangalore

• Created and maintained Excel spreadsheet of delegates' feedback
• Was responsible to increase Google and Alexa ranking of the websites
• Content submission through Forums, articles, classifieds, press releases, directories and social bookmarkings
• Identifying potential sponsors and their respective marketing contacts

B.Com, Finance

Education record