"If I was down to the last dollar of my marketing budget, I'd spend it on PR!" – Bill GatesBorn in the North Indian city of Amritsar, Punjab and educated in Bangalore; the hub of IT, I am Shagun Jain. I am a 23 year old woman of modern India, brimming with energy and in the race to carve a niche for myself. The earliest I can recall, I see myself on stage as a vibrant and passionate kid, talking to audience, reciting poems and putting on my dancing shoes to fly with music. My love for language and communication encouraged me to take Media Communications with English and Psychology at Christ University, Bangalore. I am confident enough to express myself through written and spoken language. During the latter part of my graduating year, I was introduced to the dynamics of Advertising and PR scenario in India. After my intern-ship in the PR space, my erstwhile interest in PR and communication has evolved into a desire to gain further knowledge and experience. It excites me and piques my interest and is not merely a subject for me to study or a job to be done. I realized that this was both my passion and my future mode of livelihood. My subjects in college helped me further, by giving me exposure to literature, psychology and journalism. These broadened my horizon and made me apprehend my choice of career.I would like very much to specialize in this profession because I feel I have great aptitude for it and love interacting with people. I feel I have a way with them. I am not shy. I like expressing myself. Once I am confident that I know all the technicalities involved in my chosen area of expertise, sky will be the limit.