Aastha Shah Email & Phone Number

New York City Metropolitan Area

Pittsburgh, Pennsylvania, United States

• Designed the Data Model and Database Architecture to store data from multiple sources, performed feature engineering to extract signals that measure performance of an Investment Managing Firm.• Built an automated E2E data flow pipeline to ingest raw data from various APIs, store it on Azure Blob Storage, transform the raw data, and store the transformed data on Azure SQL Database.• Developed a Power BI Dashboard to monitor the signals, provided recommendations based on significant changes in the signals.

Pittsburgh, Pennsylvania, United States

• Collected and analyzed data from multiple sources to understand Honda customer perception from multiple social media channels, customer feedback data, and internet blogs using web scraping, API endpoints, and Brandwatch – a social media analytics platform.• Identified target customers by customer segmentation, analyzed consumer sentiment, and performed market trend analysis about Honda EVs, and provided recommendations on their marketing strategy to enable Honda position themselves in the EV market.

Mumbai, Maharashtra, India

• Identified business challenges and opportunities, translated business requirements into well-defined project scope, and provided strategic recommendations for 7+ projects by aligning with organizational objectives and demonstrating value proposition.• Led a cross-functional team of 12+ engineers and created the roadmap to successfully deliver multiple phases of the AI Learning Platform in partnership with Google Cloud for a university to help students reinforce their learning through practice.• Created process improvement plan for the delivery team by interviewing stakeholders and performing root cause analysis. Presented the findings to the executive team in QBR meetings, led the execution of the plan resulting in improving client success.• Liaised with client stakeholders to determine KPIs to measure and monitor student performance. Presented the KPIs by creating a scalable dashboard using Google Data Studio, resulting in a 25% increase in professors’ productivity.• Developed an automated, scalable, and reliable data flow pipeline to transfer data from Cloud Firestore (NoSQL) to Google Cloud BigQuery (SQL), ensuring data quality and resulting in enhanced efficiency of data handling and transformation procedures.

Mumbai, Maharashtra, India

• Gathered large-scale hotel sales agent data from multiple on-prem and cloud sources like Teradata and Google BigQuery. Used python to perform exploratory data analysis to discover trends and insights from 100+ features.• Built a random forest classifier to classify behaviors exhibited by agents in an audio call, designed a logic to score those behaviors and recommend trainings based on the scores. Resulted in saving the manual effort of trainers, improving their efficiency by 67%.• Designed and led the development of an automated tagging tool to tag different behaviors exhibited by sales agents in the customer calls, eliminating manual work and resulting in raising the efficiency of labelling audio file transcripts by 50%.

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Masters Of Information Systems Management, Business Intelligence And Data Analytics

Compsci X409.1-022, Database Management, A+

Bachelor Of Engineering, Electronics And Telecommunications Engineering, 9.78 Cgpa

Relevant Coursework: ▪ Applied Mathematics I-IV ▪ Neural Networks and Fuzzy Logic ▪ Object-Oriented Programming Methodology ▪ Random.

Education record

Education record