Led the design team and built a responsive SaMD web application with detailed design process documentation for a leading pharmaceutical company, collaborating with cross-functional teams of product managers, front-end and back-end developers, system engineers, client chief officer, and QA/RA.Utilized user-centered design process, from initial idea to launch and validation including user research, exploration, interactive prototyping, testing, and iterative user feedback integration, ensuring adherence to regulatory compliance and WCAG standards. Achieved 30% (normal), and 60% (nitrate users) increase in correct self-selection via SaMD App over prescriptions demonstrates the strategic vision towards OTC digital healthcare, patient autonomy, and accessibility to medicines. Built style guide, animations, and motion graphics, and a new user interface for Idea Evolver's internal platform to streamline tech-assisted drug approval by leveraging real-world data & AI/ML Models.

As a founding designer, I worked on client-specific projects, including research, wireframing, prototyping, and developing responsive and functional websites using Webflow. Redesigned FEVO's B2B SaaS enterprise platform which serves 600+ blue chip brands- NFL, NHL, NBA, and NCAA teams to reach 1.6M customers working closely with cross-functional stakeholders and teams in refining and improving the existing user experiences. Which resulted in increasing sales by 200% among active clients in 2 years (2022).Increased mobile users by 20%, acquired 33% of new clients & elevated user retention by 14% by eliminating technical constraints in the existing UI of the B2B SaaS platform and making it responsive for all devices. Created the first “Design System” with reusable components and defined design patterns following atomic design standards and compatibility with reusable React JS components.

Designed, built, and maintained performant, robust, responsive, and delightful AR components. Specified, implemented, and maintained the services that will power required AI-enabled AR features.Partnered with fellow engineering team members to deliver on complex initiatives together. Designed user-centric solutions that are simple and effective; transforming ideas and concepts into wireframes, user flows, prototypes, and high-fidelity designs.

Assisted in designing media for the Academic Advising and Career Education(AACE) department's digital marketing to promote career seminars and events on wide screens around campus, website, web pages & social media using videos and flyers/posters.Captured a 17% increase in new students' engagement, creating and publishing flyers, posters, digital brand assets, and videos for AACE Career workshops keeping track on department programs and activities in order to update various media appropriately.Produced High-fidelity CMS prototypes and contributed to User-Centered Design efforts for AACE web pages.Offered advice to the Director and other department officials regarding the appearance and content of messaging & provide regular feedback about AACE’s media presence.

Designed and managed the Pioneers for H.O.P.E. and The Calfresh website pages in the CMS system of CSUEB University incorporating design principles, and strategic design thinking. This User-Centered Design approach to website design, navigation, and clicks, lowered the HOPE website's abandonment rate by 18%.Designed high-quality visual assets like graphics, logos, flyers, videos, motion graphics, and social media posts to motivate students for good health and wellness and captured a 32.02% rise in the new student segment to enroll for H.O.P.E. initiatives. Managed marketing campaigns for H.O.P.E by maintaining a media presence on social media, the web, and around the campus. Which resulted in to increasing visit-to-apply ratio by 50.72% for the CalFresh application program.Contributed to these events: The Calfresh Day, Giving Tuesday, The Hunger Homelessness Awareness Week 2019, The Community Meal, Swipe out Hunger drive, Donation Drive and JHF Challenge Grant, Cash Can Care Drive, Presidential Emergency Fund for Covid-19, Basic Resources List for Covid-19.

Worked as a scholar participant for the Center for Student Research department(CSR) of California State University East Bay on a multimedia research project. EatARy Assistant is my multimedia research project in which I solved the problem of reducing the time it takes to make a restaurant choice, considering the long waiting times. It is an Augmented Reality(AR) solution.I worked with one more interaction Designer to build a fully operational VR application- Easy Vacay from ideation to prototyping and coding and iterating the designs with usability testing. It simplifies trip planning with an immersive virtual environment. By considering users' schedules and flexibility, it suggests destinations based on estimated travel time, facilitating easierdecision-making.

Clients: Thomsonreuters.com, Pocruises.com, Suninternational.com Worked as a certified Adobe Experience Manager(AEM) Developer for these clients and delivered the reusable components to easily manage website content using Java, Javascript, HTML, CSS, and APIs in an Agile software development lifecycle. I also received recognition for my "Outstanding contribution to the organization" and contributed towards the "Best Team" award. Facilitated training workshops for Adobe Experience Manager to train new developers. Conducted internal training sessions for Adobe Search & Promote tool for squad team members.