P&L & Region Brand Owner, delivering a growth of 30% in business with NSV of US$100k. Strategic tie-ups, along with visibility & promotions across brands in key accounts.Specialist in creating luxury properties and associations with a proven track record of developing and executing Luxury theme IPs for Grey Goose in the territory including the Grey Goose Couture Cabana (4 consecutive seasons) at Asilo which included 5 influential designers every season.Planning and driving executions across tie-ups, visibility & promotions across brands in key accounts. Curation of Pop-Up Dinner events with top end chefs and restaurants like Masque and hotels like Four Seasons. Providing leadership & direction to regional teams.Manage Agencies (advertising, PR, event & merchandising) for content creation, sourcing and execution for brand activation.Leading contract discussion and closures of major National Key accounts contracts.

Responsible for management of national key accounts, budgets & brand activations reporting in to Controller Alternate Channels.

Responsible for brand plan activation in key accounts, exclusive tie-ups for promotions & account relationship management reporting in to the Regional Sales Head for the West Zone (dotted line to National Key Accounts Controller

Key account management and Business Development