Shahar Kadayer Email & Phone Number

Spain

Remote

• App marketing: Reached 12.5K DAU and with very limited budgets. Createdcommunications, promotional materials and campaigns.• Team management: Hired, trained and managed a team of 3 designers, developersand a compliance professional.

• Marketing Strategy: Developed and executed marketing strategies that aligned with company goals and objectives. Created a cohesive storyline for the brand.• Team management: Managed a team of marketing professionals to execute on marketing initiatives. Increased results by leading cross-team promotions. • User Growth: Overseen all marketing channels, including social media, email marketing, content marketing, and PR. +250K users signed up, which was above our initial +50K target.• Creative Management: Collaborated with the product and design teams to ensure a consistent brand message across all channels.• Marketing Data Analysis: Analyzed data to measure the effectiveness of marketing campaigns and made data-driven decisions to improve performance. Stayed up-to-date with industry trends and best practices to ensure our marketing efforts remained innovative and effective.• Business Development: Successfully led the creation of +10 new business and/or marketing partnerships.

•Led a team of 10+ analysts to optimize search arbitrage strategies, increasing ROI by 130% within the first quarter.• Developed and implemented data-driven bidding strategies that improved click-through rates by 25%, driving significant traffic growth.• Conducted in-depth market analysis to identify emerging trends, leading to a +35% increase in high-performing keyword portfolios.• Mentored and trained junior team members, resulting in a 40% reduction in onboarding time and faster integration into project workflows.

Vilnius, Vilniaus, Lithuania

• Marketing strategy: Spearheaded the growth strategy for the company as a marketing advisor to the CEO.• Media development: Developed and executed effective social media campaigns that increased brand awareness and engagement. Resulted in a growth of 37%.• Creative strategy: Created and implemented innovative creative processes to enhance the company's marketing efforts.• Research: Conducted market research and analyzed consumer insights to identify opportunities for growth and optimization in the marketing strategy.

Tel Aviv, Israel

• App marketing: We broke several records and reached ATH (1.35M new users/month) with strategic growth activity. Brought in high volumes of HQ users during times of low market volatility (Crypto + Stocks), when the acquisition is traditionally more challenging.• PAAS Marketing and Conversion Optimization: Launched new funnels for several paid products. Oversaw customer lead generation through 'hard to crack' platforms such as Taboola and Outbrain.• Email Marketing: Secured non-paid methods to upsell and convert users through paid webinars (averaging around 550 paying users/email), co-regs, and paid products (averaging around 10.25% CR/email).• Content Marketing: Unlocked new user growth through finance and crypto-related articles and other media. November was a record-breaking month with 43.9M sessions. Forecast trends and created content schedules for financial content marketing through insights and data.• Social Media Management: Grew our organic reach to 550K on IG and 507K on FB. Launched a TikTok Channel with 180K likes. Drove a friendlier, more approachable, and more cohesive brand image through social media.• Influencer Marketing: Managed high-volume campaigns ($1.25M/month) across multiple organic channels. Planned the budgets, executed best practices, and grew multiple channels all at once.• Team management: Recruited, hired, and fully-trained a marketing team. Managed 8 people, in-house and freelancers, both in-office and remote. Led cross-functional projects with other departments.

Tel Aviv Area, Israel

Tel Aviv Area, Israel

• Campaign Management: Managed high-volume campaigns ($500K/month) across multiple acquisition platforms. Planned the budgets, executed best practices, and grew multiple channels all at once.• Revenue Optimization: Kept the retention and expansion strategies to improve revenue health and durability. Structured multiple solutions to extend the user's engagement and LTV metrics.• Team management: Recruited, hired, fully-trained a marketing team. Managed 4 people, in-house and freelancers, both in-office and remote.

Tel Aviv Area, Israel

Campaign Management: Managed high-volume campaigns ($500K/month) across multiple acquisition platforms. Planned the budgets, executed best practices, and grew multiple channels all at once.

• PR: Initiated a new approach to promote the Medical Corps both within and outside of Israel. Established a unique relationship between the Medical Corps and international media, which resulted in unprecedented coverage.• Social Media: Utilized social media to spread the message of the Medical Corps.• Team Leading: Served as team leader for 16 commanders and trained 36 combat medic classes.

Bachelor'S Degree, Business Administration And Management, General

Ib, International Relations And Affairs

Activities and Societies: Debate Team, TIMEUNPart of the public relation team and the student body.