Shahar Fridman Email & Phone Number

New York, Ny, Us

New York, Ny, Us

In my role as Director of Marketing at Hilco Streambank, I spearhead the marketing strategy and execution for intellectual property and patent advisory services. I focus on enhancing the firm’s positioning and visibility within the distressed and disposition assets sector. My responsibilities include orchestrating inbound and outbound marketing campaigns across digital and traditional channels, leveraging data-driven insights to drive decision-making and optimize lead generation. I collaborate closely with our teams to promote our expertise in handling valuable intangible assets, ensuring our marketing efforts align with the firm’s strategic goals and client needs.

New York, New York, Us

Teach MBA candidates a wide array of media and analytics topics in the graduate course: Social Media Marketing Analytics

Provided a comprehensive suite of services designed to address the unique challenges and opportunities of various clients. Areas of expertise include Demand Generation, Digital Transformation, Content Marketing, Social Media Strategy, Performance Marketing, Brand Strategy, Paid Media Planning, Activation and more.

New York, Us

Develop holistic marketing plans for Similarweb Investor Solution across multiple channels (events, digital, social, email and more)Manage end-to-end campaigns, including briefing, planning, creative development, implementation, and reporting, across various consumer touchpoints like display, video, email, and web.Gain a deep understanding of the target audience and establish best practices to effectively reach and engage with them.Collaborate with creative teams to develop cohesive and consistent messaging and storytelling across marketing channels.Work closely with media strategy, planning, and analytics leads to develop objectives, set goals and KPIs, measure campaign performance, and provide actionable insights for future optimizations.Manage the trade show and field event presence in the Americas, overseeing planning, execution, budget, timelines, and evaluation.Develop engagement plans for each event, including outreach content, booth design, and opportunities for amplifying SimilarWeb's presence.Execute event communications, such as event landing pages, pre-and post-event follow-up, and social media, in coordination with the global marketing team.Manage marketing campaigns for the region, including webinars, landing pages, videos, advertisements, and creatives.Collaborate with sales to support territory planning, marketing alignment, and drive program strategies and success metrics.

New York, Us

Owned end-to-end management of the Digital Marketing BoB, defining our offering, go-to-market strategy, and value proposition.Injected product and market expertise to client engagements, maximizing traction and sharing best practices across the globe.Built competitive and market landscape expertise, refining target audience and segmentation.Advocated for and leveraged Voice of the Customer (VOC) to ensure a customer-centric mindset, aligning and completing use cases.Led commercial and funnel analysis and reporting to identify opportunities, track success, and recommend adjustments as necessary.Tools: GA and Adobe Analytics for site analytics, Salesforce, Marketo, Hubspot and Salesloft for CRM and automation. WeBi and Mixpanel for performance insights, NPS tools and Productboard for consumer feedback, Similarweb, SEMrush, Brandwatch, Sprinklr, Netbase and more for competitive intel and social listening, Tableau, Looker and Domo for dashboarding, Optimizely and Adobe Target for site optimization and A/B testing, Adobe Experience Manager, Movable Ink for content management, Lotame and Adobe DMPs, multiple DSPs, Multiple social, display, native ad platforms and SEM including Facebook, Instagram, Twitter, TikTok, Reddit, Google Ads, YouTube, LinkedIn, Taboola, Outbrain, Dianomi, Nativo, Hulu, Sermo, Doximity, ABM tools and more, Zoominfo, LinkedIn Sales Navigator for lead enrichment, 3rd party data providers such as Axciom, Bombora, Liveramp, Oracle and more.

New York, Ny, Us

Lead Group SJR's (WPP) Paid Media & Distribution enterprise for over 27 clients in various B2B and B2C verticalsDevelop comprehensive paid media strategies tailored for each client’s unique target audience, budget and KPIsParticipate in new business pitches and strategic planning as well as existing client expansionsOversee the execution of various campaigns for a wide array of KPIs across various channels including Facebook, Twitter, Instagram, Google Ads, LinkedIn, Taboola, Outbrain, Dianomi, Nativo and many moreNegotiate direct partnerships and campaigns with various publishers, influencers and vendorsSpearhead site analytics metrics and future recommendations based on robust A/B testing and content performance.Clients include:UBS, Interac, FINRA, Blackrock, Credit Suisse, Stubhub, General Electric, ExxonMobil, CBRE, Accenture, FTI Consulting, Pfizer, AMGEN, All Nippon Airways, Spotify, Mattel, Twitter, Rio Tinto, Oxitec, Rio Luna, Ford, US Chamber of Commerce, Fannie Mae, NCR, Alibaba, Pearson Education, Exploding Kittens and many others.

New York, Ny, Us

Manage the buying team in negotiating and implementing Nationwide Insurance’s various media campaignsProvide team and client leadership to ensure the quality, value and integrity of all media plansLead the strategic investment process and budget allocation based on client audience needs Manage branded entertainment and product integration production process in multiple media campaignsProvide performance, trends and media market insights regularly to client

New York, Ny, Us

Manage a team of buyers and assistants negotiating and executing Subaru of America’s various TV campaignsManage branded entertainment and product integration production process in multiple shows on air and onlineNegotiate media contracts with US Broadcast, Cable and Syndication networks such as ABC, NBC, CBS, The CW, Fox, Comcast, Viacom, A&E TV Networks, Sony, Warner Brothers, PBS and many moreOversee campaigns’ flighting, stewardship, delivery, goals and billing practices and performance

Provide market, brand and trending insights regarding current media industry. Assist clients with reaching their marketing goals in the US marketConsult various clients regarding media trends, strategy, TV and online advertising Consulted Mediamind, DG, Yahoo! and more on multiple TV/ online media platforms, media agency practices, online video, second screen and moreConsulted Supercook.com on Online marketing strategy- becoming a publisher site, applying revenue models and creating advertising campaigns, partnered with various advertisers and ad-networks

Chicago, Il, Us

Negotiate and manage buying campaigns for all GM brands; Chevrolet, Pontiac, Buick, Saab, Hummer, GMC, Cadillac, Ally Bank, Ditech, Onstar etc.Implement and negotiate Product Integrations and Placements within TV shows including online componentsExecute General Motors’ media planning requirements and manage flight schedulesMeet financial requirements by preparing estimates, monitoring expenditures and reconciling accounts

Tel Aviv, Il

Position responsibilities are confidential

In charge of instructing new interviewers specializing in phone, online and face to face interviewsGenerated market research and sampling strategies for consumer goods, consumer attitudes, government tenders and food & beverages marketsCollaborated with advertising agencies dealing with advertising strategies and challenging customer attitudes

M.A., Corporate Communication

B.A., Communication, Political Studies