Strategy Development: Developed and executed digital marketing strategies that increased website traffic by 40% and lead generation by 35% within the first year.• Team Leadership: Led a team of 15 digital marketing professionals, providing mentorship and driving high performance through goal setting and performance tracking.• Campaign Management: Managed OMNI (multi-channel marketing campaigns) with a focus on SEO, PPC, email marketing, and social media, achieving an increase in sales of 20% in first and $29% in second year.• Content Strategy: Overhauled content strategy, resulting in a 25% increase in engagement rates and a 20% improvement in SEO rankings.• Budget Management: Oversaw a $2M annual marketing budget, ensuring efficient allocation of resources and a 10% reduction in cost-per-lead.• SEO/SEM: Implemented SEO strategies that boosted organic search traffic by 50% and improved keyword rankings for targeted terms.• Social Media Campaigns: Developed and executed social media campaigns that grew followers by 60% and enhanced brand engagement.• Analytics and Reporting: Utilized Google Analytics and other tools to track, analyze, and report on campaign performance, leading to data-driven decision making and optimization.• Email Marketing: Led email marketing initiatives that resulted in a 30% increase in open rates and a 25% rise in click-through rates.• Collaboration: Worked closely with sales and product teams to align marketing strategies with business objectives, contributing to a 10 % increase in sales in year 2021 and 20% in 2022• Sales: All the efforts listed above in increase of Annual sales from $36m to 40m in the year 2021 and $48m in the year 2022

A startup started by Ex Huawei CEO Pakistan and had 3 businesses:1. Gooline Ecommercea. Developed Business model for Gooline Ecommerceb. C losely worked with the Tech Team in developing the platform. Keeping in mind the UI&UX as well as for search engine.c. Launch the services for customers then for business.i. Developed the Marketing strategy which includes.ii. Online Marketing (SMM, SEO, Ad-words, Affiliate)iii. Partnerships & Collaboration (Telenor, Zameen, Food Panda, Haier, Pak wheels Etc.)• Signed MOU with Digital marketing team of Telenor.• MOU with Haier for Placing the products in their 200 plus stores.2. GGZ-Gooline Gaming Zonea. Created, Developed and Executed the first of its kind Business in Pakistani. Made the business successful with Targeted Online Marketing which includes Social Media Marketing, Ad-words, and SEO.ii. Business Expansion plan (100 branches all Over Pakistan)• Lahorea. Johar Townb. DHAc. Gulbergd. Iqbal Town• Karachia. DHAb. North Karachi3. B2B• Developed 2-way business strategy to hit the business through online and offline marketing.• Developing the first of its kind Online Ecommerce Business portal for Pakistan businesses with which they can import the products directly from China with money back guarantee of Gooline• Direct Marketing to business CEO through Linked in• Market Research by conducting interviews with the local business markets.• Direct Phone Calls, SMS, Letters, Personal Visits• Exporting Surgical Instruments from Pakistan to China

Springley Mineral WaterModern TradeHORECAInternational MarketingQarshi Health ShopsCorporate Marketing