Shahbaig Singh Email & Phone Number

India

Delhi, India

Noida, Uttar Pradesh, India

1. Working on the ABP Live App, Website and building IPs for ABP Network.2. Planning & Executing awareness & conversion campaigns for the platform3. Designing Strategy basis insights from Comscore & Google Analytics4. Social Media & Email Marketing5. Viewer Engagement campaigns6. Handling Partnerships/Barters/Tie-ups for the brand7. Creating IPs for the platform for assisting sales team in achieving their annual targets.

Noida, Uttar Pradesh, India

Noida, Uttar Pradesh

Looking after brand marketing for ABP News (National Hindi News Channel) & ABP Ganga (Regional Channel for Uttar Pradesh & Uttarakhand) where my role involves B2C & B2B promotion for the channel/shows, media planning, marketing tie ups, ideating & executing events(On-Ground & Virtual), P&L, managing agencies & sales support.

Rajasthan, India

1.Worked in operationalizing the Petroleum Retail Outlets of Reliance along with their Hospitality centres and Loyalty centres.2. Conducted field visits and trading area surveys for identifying potential sites. Understanding the Demographics of the location, analyzing the competition and determining the Volume extraction of the potential site. 3. Identifying probable candidates and conduct interviews to enrol dealers / lube distributors / Plaza franchisees.4. Responsible for sales volume for all businesses within the geographical area.5. Responsible for established norms for customer service/ retention.6. Trained all staff and channel partners / key persons on SOPs using all available tools of training.7. Organized BTL Marketing activities to enhance sales and awareness.8. Established Q&Q norms for the customers.9. Conducted regular RO audits and liquidation of punch points to improve the customer experience. Adherence to all the statutory approvals and safety of the assets and manpower. Conducting Loss Study at all the Outlets.10. Conducted Demand Generation activities at the grass root level.Worked aggressively to promote Re 1 discount scheme on RSP.Conducted Ground Level Promotional Activities in the form of Miking & Canter Activation, OOH & leaflets distribution.Conducted Customer meets at various locations.Invited people to be a part of the initiative. Value Propositions of Transconnect were explained to them

Noida Area, India

Assisted on News Positive Awards 2015 (B2C) and an advertisement funded program Chhattisgarh Round Table 1. Making Strategies for the events and work on their Execution.2. OOH Media Advertising.3. Radio Plan.4. Worked on TV Commercial Promos5. Development and communication of digital elements of the event6. Celebrity Management.

Noida Area, India

Worked on (B2C) Planning and Executing the Marketing Plan of Ganga Ki Saugandh using ATL and BTL activations.1. Worked on Creative Preparation.2. Strategic selection of OOH sites to get maximum reach.3. Managing and Coordinating TV Promos and On-ground Canter Activation.4. Coordinated with the Production Team for the smooth functioning of the finale event.Assisted in "Let's Fly the Flag" (B2C)1. Worked on Promo Activation.2. Execution of Radio Plans.3. Event and Audience Management at the finale.4. Coordinated with the Production and Operations Team for the smooth functioning of the Grand Finale at Siri Fort Auditorium , New Delhi.

Jalandhar Area, India

Worked in the Operations and Maintenance Center (OMC) of Tata Teleservices Ltd.

Professional Certificate Programme In Digital Marketing, Digital Marketing

Master Of Business Administration (Mba), Marketing, 7.67 Cgpa

Activities and Societies: Placement Coordinator of the MBA Batch 2014-2016.

Bachelor Of Technology (B.Tech.), Electronics And Communications Engineering

Activities and Societies: Sports and Dramatics.

Education record

Activities and Societies: Debate and Declamation team, Dramatics, Poetry