Ali Shahbaz Muzaffar Email & Phone Number

Lahore, PK

Islamabad, Islāmābād, Pakistan

• Increased the acquisition of the B2B customers from trial to product by 40% by developing Interactive Demo and Enterprise Self-Serve Trial
• Consolidated and collaborated with the off-shore Sales and Marketing Teams to spearhead B2B acquisition strategies
• Optimized and launched smooth UX, including navigation and information architecture to simplify the product to onboard new users and retain the existing users resulting in 10% retention of B2B customers
• Streamlined backlog, quick wins, sprints and delivery processes that was eventually adopted by other teams across the company which improved communication by 10x across different stakeholders
• Stabilized the B2B Product by auditing and relentless prioritization to reduce the bugs and issues reported by customers by 75%.
• Designed and implemented telemetry dashboards to track KPIs for our coding widgets, providing real-time visibility into user behavior, system health, and business metrics

• Exceeded revenue targets, achieving 98% in FY 2022 and an impressive 110% in FY 2023, focusing on generating expansion revenue for SMB accounts in the US and Canada.
• Led strategic lead generation through cold calling and online outreach, successfully conducting software demos for fleet managers, owners, and safety managers.
• Collaborated cross-functionally with Sales Development, Sales Engineering, and Customer Success, providing valuable customer feedback for product enhancements.
• Proactively resolved a critical case with a Director of Sales in a unique segment, addressing equipment issues for a new customer with distinct needs. Led the resolution through rigorous probing, successfully retaining.

• Worked extensively with the CEO And director of marketing to create and implemented social media strategies to increase brand awareness and reach target audience
• Conducted a Social Media optimization project examining how different factors affected engagement, click-through rates, and follower increases, leading to increases of up to 10%
• Created analytics-powered sales dashboard to prioritize clients and customer offerings

• Successfully acquired 5 new major accounts which contribute 30% of total Non-food Orders.
• Managed the operational side for major Non-Food brands ensuring rider supply is according to the demand in various zones across Lahore.