Analyze business problems, translating them into concurrent research objectives and providing credible solutions to the client. Designing project methodology, coordinating and managing activities across different stakeholders such as the client, the field team, technical team, marketing and research team.Choice Modeling ResearchWorked on conjoint projects across CPG, Retail, Hospitality, Healthcare and ConsultancyExecuted projects involving Designing, Data collection, Modeling and Analysis of conjoint exercisesAlong with this, have been part of workshops with key stakeholders during the decision making/implementation processUtilized Conjoint analysis to answer business questions on Pricing, Portfolio optimization, new product development, feature optimization and brand management

Worked on the distribution and sales for personal hygiene products, with a focus on Vivel and Fiama Di WillsAnalyzed the market for face wash, studied its demand along with its packaging. A market research was carried out to study various variables affecting consumer and retailer’s decision making.Carried out the competition and price benchmarking for face wash and fairness creams.Studied and channelized the launch of Vivel Summer cream. Developed Strategies to Place ITC Personnel Care Products in the Stores more effectively / Merchandising.

Overseeing profit center operations. Accountable for increasing top line as well as profitability and achieving business objectives within budgeted parameters.Understanding consumer need, through an extensive feedback mechanism, figuring out roadblocks in third party booking and developing new initiatives to reach maximum target customer base with an improved conversion

A role of electrical engineer, worked with CPWD at Jawaharlal Nehru Stadium for the upliftment and renovation of the stadium for Commonwealth Games.