• Leading the product management team for Customer Acquisition and MarTech tracks, simultaneously serving as an individual contributor• Successfully launched a customer referral program across 40 countries, driving approximately 1.5% of total customer acquisitions in the competitive US and UK markets with a 50% reduction in the cost of customer acquisition• Spearheaded the integration of e-greeting app with money transfers for Western Union customers in the US and Canada, resulting in 750,000+ annual greetings, boosting user engagement and satisfaction• Successfully orchestrated the strategic implementation of a Customer Data Platform (CDP), revolutionizing the customer experience for Western Union across multiple channels• Established a unified view of traffic across Western Union's digital properties, enhancing data-driven decision-making and customer targeting• Orchestrated the integration of affiliate marketing partners in the US and Europe, which resulted in a remarkable uplift of USD 2.6 million in total transaction value, bolstering revenue and market reach• Strategized and executed Transaction Communication strategy for Western Union's digital banks in Europe and the US, consolidating communication channels into Salesforce Marketing Cloud (SFMC) for annual savings of USD 1 million

• Built and mentored a new and skilled, result driven product team that has a strong consumer focus.• Pioneered a groundbreaking digital transformation project, orchestrating the successful launch of a comprehensive e-commerce platform featuring cutting-edge integrations with over 15 distinct systems and vendors which streamlined multiple product purchasing journeys• Spearheaded a significant shift in testing methodologies, introducing efficiency-enhancing approaches adopted across various businesses within Aditya Birla Capital• Championed a plug-and-play model, drastically reducing integration turnaround time from several weeks to just a few days• Earned nominations for five awards at the prestigious ABC Awards 2019, spanning diverse categories such as Best Business Impact, State-of-the-Art Execution, and Process Excellence

Product management Role : - Defined, managed and owned the program to develop JioNet App - a Mobile App for seamlessly connecting to Jio WiFi network for both Jio and OTT customers - App successfully launched in android and iOS app stores.- With a total of 20 million+ users, the application crossed a 5 million download mark in just 3 months and remained one of the top 10 apps downloaded from Google play store in India for more than a month.- Managed and Owned the product road map to make it a complete WiFi discovery and account management application - Which is one of its kind and first time in India. - Defined and developed an on-device framework (a set of libraries) for delivering unified customer experience and services to other Apps/Products launched by Jio - All the Jio Apps integrated with the libraries successfully launched in Android and iOS app stores.- Managed product development across phases of UX/UI development, PoCs, product development, Integration, deployment and user trial – Successfully integrated the product with other systems/products/Apps and launched the products in Appstore

- Work on series of web and enterprise products.- Define Product Specs, Road map, use cases and revenue generation opportunities.- Architect the data logic in a way, which can be supportable and extendable for a longer time.- Create product requirement documentations, including wire-frames and user case scenarios.- Work closely with Designers, Engineers, QA and content teams to execute the product specs in agile method.- Work with marketing & sales to help them market it well & sell the product the way it’s been intended.- Measure the analytics, and take respective action based on the usage. - Define scope and prioritize the patch or, hotfix releases.- Third party service tie ups based on the requirement of the product.- Interact with customers directly to understand the user behavior with the product.

Worked with the Video (munduTV) team on - Video Compression algorithms- Automatic bandwidth switching algorithm- Symbian mobile app.The Symbian app achieved a great success with more than 5 million downloads and excellent user ratings.

Worked with the Multimedia Codec Group at Texas Instruments, Bangalore, on Scalable Video Coding extension to H.264/AVC video coding standard to conduct research on various scalability models offered by the SVC standard and measure its effects on quality.

Worked on a defence (DRDO) project on Implementation of a very low bit rate speech codec on Blackfin fixed point DSP.

Worked on end to end design and programming of circuits based on MCS51 family of Micro-controllers and improving the product designs to reduce BOM.