Field Marketing Specialist
Current• Led an extensive portfolio of retail accounts across different distribution points to execute product and brand education, consumer insights, and community activations, resulting in increased brand storytelling and consumer touchpoints.• Drove sell-through of Saucony performance and lifestyle products across the Illinois marketplace, leading to the single largest territory by sales volume in the company and an overall 73% growth since 2021.• Partnered annually with Fleet Feet Chicago locations to plan and execute Chicago Marathon consumer and PR events, interacting with over 750 consumers and creating content that increased Saucony's social media impressions by 50%.• Planned and executed a global product launch with Naperville Running, with creative content leading Saucony.com and Saucony Instagram pages for the new Endorphin PR campaign.• Established and evolved partnerships with groups such as Black Men Run and Black Girls Run to highlight the importance of running on health in black communities and provide a social avenue and platform for all runners.• Built and communicated the tool kit used nationally for Saucony Field Marketing events - including table displays, tents, tablecloths, and banners/flags.• Worked cross-functionally with Sales, Marketing, Operations, Finance, and Product to create operational efficiencies and provide feedback in areas of opportunities for growth within the marketplace and brand.
