Field Marketing Specialist
Current- Led an extensive portfolio of retail accounts across different distribution points to execute product and brand education, consumer insights, and community activations, resulting in increased brand storytelling and.
- Drove sell-through of Saucony performance and lifestyle products across the Illinois marketplace, leading to the single largest territory by sales volume in the company and an overall 73% growth since 2021.
- Partnered annually with Fleet Feet Chicago locations to plan and execute Chicago Marathon consumer and PR events, interacting with over 750 consumers and creating content that increased Saucony's social media.
- Planned and executed a global product launch with Naperville Running, with creative content leading Saucony.com and Saucony Instagram pages for the new Endorphin PR campaign.
- Established and evolved partnerships with groups such as Black Men Run and Black Girls Run to highlight the importance of running on health in black communities and provide a social avenue and platform for all runners.
- Built and communicated the tool kit used nationally for Saucony Field Marketing events - including table displays, tents, tablecloths, and banners/flags.
Jul 2022 - Present
