Shaheed Speller Email & Phone Number

Houston, Tx, Us

Remote

📈 Demonstrated expertise in leveraging both organic and paid advertising channels to increase brand awareness and drive user engagement, contributing to the overall success and growth of Web3 companies through strategic marketing initiatives.🎯 Implemented data-driven approaches to optimize app install campaigns, targeting new audiences and regions globally, which led to a 40% reduction in cost per acquisition (CPA) while effectively expanding the user base and driving growth for the company.🌟 Spearheaded successful product launch campaigns for web3 products and blogs, implementing targeted marketing strategies to increase awareness and drive user adoption, resulting in heightened visibility and engagement within the web3 communities.💻 Managed cryptocurrency and Web3 marketing campaigns, overseeing the approval process for content creation across various social media platforms for multiple companies.🔂 Conducted weekly optimizations of advertising campaigns, refining audience targeting, creatives, and budgets for maximum ROI. Managed marketing budgets efficiently, tracked expenditures, and analyzed campaign results to drive strategic decisions and enhance overall performance.

San Jose, California, United States

🚀 Leveraging an 8-figure budget, I managed dynamic social ad campaigns on platforms like TikTok and X, achieving multi-million reach milestones. My expertise lies in end-to-end campaign management, from design to analysis, across multiple regions simultaneously, overseeing 10+ localized campaigns with diverse objectives and targeting.🤝 Collaborating seamlessly with cross-functional teams including marketing, PR, and BD, I ensure social media strategies are aligned with broader organizational goals.📢 As a brand advocate, I spearheaded initiatives to identify and nurture partnerships with influencers and brand advocates, amplifying our message and expanding our audience reach.💼 Notable collaborations include partnerships with renowned brands like ManCity, McLaren, and Tribeca, orchestrating successful event and product marketing campaigns.

New York, United States

- Worked with the marketing team to create and launch new Google search campaigns, resulting in a 20% increase in conversion rate by optimizing relevant keywords & increasing budget on converting keywords - Increased Tik Tok followers by 350% with an average cost per follow of below our target of $0.25 leveraging relevant hashtags, keywords, bid factors to align with client goals.- Managed Google Ads accounts for a large e-commerce client, increasing CTR by 15% & decreasing CPC by 20% within 4 months by optimizing search term keywords & adjusting bid factors on converting keywords.- Increased ROI of a client’s SMS program by 90% by targeting previous buyers & sale related ad copies- Increased page likes within the Facebook platform by 20% by leveraging relevant ad targeting within clients accounts- Report on key metrics for every campaign/client with the ability to showcase month over month performance, identifying areas for improvement/insights & recommendations for next steps to the clients & internal co-workers

Remote

- Conduct extensive keyword research to identify themes and how they align with sales funnel.-Routine bid management in order to maximize campaign goals-Execute A/B testing on ads, keywords, and content to optimize campaigns. -Work closely with the Director of Paid Channels to manage client accounts.-Test Page speeds and quality of landing pages.

Remote

-Grew leads by creating and managing ManyChat Broadcast; using interactive messages to keep the clients engaged.- Export & create custom audiences from MailChimp and converting them to Look A Like Audiences on Facebook Ad Manager.-Organized daily stats from Facebook ads in pivot tables to keep track of daily spends, CPC, Leads and more.- Partner with the support team to assist with conflicting inquiries and identify potential issues.

Remote

- Creating content for social media pages uploading via Hootsuite- Outreach to vegan influencers worldwide to create cross-promotion - Establish, track and improve conversion rate, open rate, with email campaigns

Remote

-Designed written, and set up chat funnels campaigns via Manychat-Standardize chat funnel engagements and ensure consistent results -Created lead generation campaigns for specific landing pages-Strong collaboration skills working across creatives/tech team via Slack & Asana

Accelerator Program, Digital Marketing

Activities and Societies: Student Ambassador- I was fortunate enough to be selected in the top 5% of applicants to receive 1:1 digital.

Bachelor'S Degree, E-Commerce/Electronic Commerce, 3.7

Business/Commerce, General