Consulting companies make better UX decisions

Leading Design & Research for Microsoft Office App for Small businesses & SoloprenuersExpanding and Building products to explore the emergence of a communication & productivity fabric that is bound to transform business interactions and human collaboration.

Leading M365 Growth Design & Research in Emerging Markets.Discovering & solving for the unmet & inarticulated needs of these segments and unlocking potential opportunities. - Lead initiatives of SMB Growth & Productivity across Microsoft 365 products- Managing research & design innovative solutions for M365 Products in SMB & India 2 space- Lead Research & Design hiring for the Design Studio in India.- Champion Women Empowerment, Diversity Inclusivity & Accessibility

Zoomcar is India's first and biggest self-drive platform with ruling over 70% market share. As a data & design driven Design Manager, I am involved from planning, designing, prototyping to delivery of the projects and responsible for leading design strategy and management for Zoomcar! - Lead the scale of subscription product & successfully on-boarded 10k users from all over India within a year, thus achieving the goal of making Zoomcar a 100% market place in 2019. - Lead the Launch of Zoomcar's 1st Design Language System 'Drift' - Launched India's 1st E-ebike rentals product- Worked on path breaking Module of "driver score system" As a Manager : • I manage and develop a team of product designers.• Setting clear goals, managing project loads and allocating designers accordingly, ensuring deadlines are met and setting up team members for overall success. • Guiding the team to develop best practices for ensuring a high bar of quality. • Collaborating cross-functionally with product management, engineering, user research, data science, and other disciplines to ensure a smooth product development process. • Recruiting new designers, and actively participate in the hiring process. • Rolling up sleeves and contribute as a designer when necessary.• Communicating with data to drive change

Wigzo, a Next-Generation Marketing Automation Platform, which blends customer intelligence with marketing automation to offer personalised experiences, with its machine learning algorithm-driven dashboard to an all-new ‘Customer-Intelligent Suite’.My Role as the Head of Design: • Lead the overall design team's health and success in collaboration with business, product management, engineering, data science and content strategy peers.• Built and supported a positive, impact-oriented, and well-balanced design team. • Helped the designers to grow and accomplish more by setting clear goals, providing direct feedback, managing project loads and allocating designers accordingly, and ensuring deadlines are met.• Partnered with sales, research and product marketing to understand the creative needs of medium and small businesses, then guide design to develop elegant user experiences that meet those needs.• Was responsible for design excellence. • Advocated for robust UX frameworks, foster a healthy feedback culture, strike the right balance of design quality and pragmatic progress, and helped design team value building great user experiences as an an essential part of achieving business goals.

Truss was a networking and referral sharing concierge service for entrepreneurs and small business owners. Our platform was successful in registering 1000+ members for weekly calls, and we had many valuable business connections made through our service. Unfortunately, we could not find a suitable revenue model to monetize the service and therefore decided to close it down.visit us here: https://trussbot.com/Qualitative Research- Need finding, user study, contextual inquiry, task based testing, usability testing, participant screener design, research study design, analysis and insight generation, concept testing, heuristic evaluation of digital product, focus group discussions. -Qualitative research- Involved in Conducting user study- Bringing user-centricity in design and product team and making them aware with users need and aptitude- Supporting design-led initiatives i.e. making web app more 'accessible'- Survey design and quantitative research- Rapid Prototyping for concept evaluation (the step of 'faking before making' )- Designing and trying out 'unconventional' methods for user research i.e. testing through games- Defining scope, target audience and timelines for research-projects- Data driven participant recruitment, Co-ordinating with recruiting agency and maintaining participant quality

Urebel was a women's safety device completely mechanical designed to help women over come situations of assault

My Key Responsibilities Provided creative leadership on online and print projects, working closely with the Creative DirectorDeveloped concepts and designs in response to client briefs, adapt proposals following client feedbackDelivered Effective presentation of concepts and ongoing work to clientsManaged resources, based on sound understanding of time and budget Strong Skills:- Produced presentation and working drawings rendering independently.- Adobe Photoshop, Illustrator, In-Design and PowerPoint- Supervised junior sub-ordinate in dealing different creative issue promptly.- Worked closely with client, production team and vendor- Creative, independent, with attention to detail- Provided Strategic thinking, conceptualisation

Shaadi.com is the world's largest matrimonial site with over 35 million members. At shaadi.com I lead UI/UX for Customer Aquisition Team. Human Centered Design philosophy was applied to acquire more users in order to increase conversion and customer stickiness.Advocating best design practises to stakeholders and Applying user-centred design processes to synthesize the needs and goals of users, product managers, marketing and salespeople, user researchers, developers, QA and testers to ensure the best possible in-app and web experiences for Shaadi.com. Designed unique experiences for various platforms like Smartphones, web and tablets.

Bookmyshow is currently India's largest ticketing portal. Launched in Aug 2007, I helped scale online experience and conversion for this hyper-growth startup.Helped build its first Web and App design in 2009, the core experience remains the same till date.Design Strategy was focused on building a product that is intuitive, easy to use and customer-focused which provides a superior experience. Working in close collaboration with business, product, technology and marketing team to enhance retention and increase conversion.Shipped designs for business as it expanded to countries like Indonesia and Malaysia and eventually today with a valuation of 850M with a Series D in 2018.