I lead the talented team at VeraContent, where we manage blogs, social media channels, and other marketing content for international brands across key European markets.I'm also co-host of The Content Mix podcast, where we interview content marketing experts across Europe and beyond.

I taught a course on branded content as an adjunct professor for IE University’s Bachelor in Communication and Digital Media.

I was part of the founding team of Spotahome.com, an accommodation booking platform for mid- and long-term rentals. I played a fundamental role in the company’s early rapid growth, successfully identifying strategies to quickly attract large amounts of web traffic on a shoestring budget (mainly through social media and classified advertising).I also oversaw all web and blog content; created the format and process for uploading property listings; automated customer support processes with… Show more I was part of the founding team of Spotahome.com, an accommodation booking platform for mid- and long-term rentals. I played a fundamental role in the company’s early rapid growth, successfully identifying strategies to quickly attract large amounts of web traffic on a shoestring budget (mainly through social media and classified advertising).I also oversaw all web and blog content; created the format and process for uploading property listings; automated customer support processes with software tools; and hired, trained, and managed staff and freelancers. I still work with Spotahome as a consultant through my current venture, VeraContent. Show less

As a freelance journalist, I covered stories on the Spanish property market for The Wall Street Journal, Latin American financial markets for LatinFinance magazine, and venture capital and entrepreneurship for Spanish startup blog Novobrief and Global Corporate Venturing magazine.I also tracked European venture capital funding and M&A deals, crunched numbers, and wrote stories for Tech.eu, the premier source of European technology news, data analysis, and market intelligence.

I was hired as a full-time member of the business team at Ohio’s largest newspaper after a successful summer internship in 2006. I covered the technology beat and had the opportunity to interview leaders of exciting and growing companies, which sparked my interest in entrepreneurship and eventually led me to pursue an MBA.I also covered breaking news on some of the region’s most important companies and worked on enterprise pieces that tied global economic trends into the local context… Show more I was hired as a full-time member of the business team at Ohio’s largest newspaper after a successful summer internship in 2006. I covered the technology beat and had the opportunity to interview leaders of exciting and growing companies, which sparked my interest in entrepreneurship and eventually led me to pursue an MBA.I also covered breaking news on some of the region’s most important companies and worked on enterprise pieces that tied global economic trends into the local context. As one of the youngest members of the team, I was often chosen to be involved in projects that were cutting-edge at the time, such as hosting live, interactive video interviews on trending topics, and providing live coverage of events on our website and social media channels. Show less